Blog
How I Easily Create Social Media Images
When it comes to social media, I recommend text and video (rather than images) whenever possible -- because with text (example) and video (example), you’re reaching people who will resonate with your message, rather than just followers who like your pretty pictures and might not even be reading your messages.
However, this is different on Instagram and Twitter, where you can’t communicate a long message or video (except for IGTV), and therefore, images with a short message are the next best thi…
However, this is different on Instagram and Twitter, where you can’t communicate a long message or video (except for IGTV), and therefore, images with a short message are the next best thi…
Getting Started with Content Creation -- Aim for Consistency and Authenticity before Relevance
A reader asked about my process of writing blog posts and making videos:
"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"
I'm goin…
"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"
I'm goin…
Principles of Authentic Marketing
A reader wishes she had found me sooner, but had been searching for terms like “conscious marketing” or “heart-centered marketing” rather than “authentic marketing”.
What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.
Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing.
Whatever the terms are, here are some of the key principles…
What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.
Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing.
Whatever the terms are, here are some of the key principles…
Approach marketing in a friendly way
Many…
Many…
Alternative to LoA -- The Law of Attainment (instead of Attraction)
I like to rib the Law of Attraction because so many of us have tried it and it hasn’t worked (even though we secretly hope that maybe it will work eventually).
I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy).
For bus…
I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy).
For bus…
7 reasons that people buy (build these into your offerings)
To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.
We are usually only taught 1 thing:
Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.
We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!
Thankfully,…
We are usually only taught 1 thing:
Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.
We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!
Thankfully,…