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The newest marketing techniques? Focus on substance instead.
Marketing trends? Focus on substance instead.Are you learning marketing? You’ll be tempted to go after the “newest tricks”, the latest ways to “grab” the audience’s attention, and the “must have” software to automate your business. Constant pressure to keep up with new techniques… to prevent falling behind… feels breathless. Do we really have to do this? Even if you ignore the trendiest techniques and software, which will always come and go, you can still succeed by improving the substan…
Authentic Marketing: hold loosely to agenda
Authentic Marketing: hold loosely to agendaI’ve been thinking about the agenda that many marketers have... Grab your attention with compelling headlines Get you on their email list (with a so-called “ethical bribe”) Push you through their sales funnel Keep following up until you buy Persuade you to buy more stuff None of the above are bad per se. What’s not as healthy is the attachment to the process that the audience must go through, which creates a forcefulness that nobody likes...
Po…
To get attention authentically, care more than others do...
To get attention authentically, demonstrate your care...In marketing it is assumed that the goal, the daily effort, is to get more views, more followers, more sales.... always wanting other people to do more of what we want them to do. Conventional marketing is very self-centered. “If I don’t strive to get my share of attention, I won’t be able to survive!” The result is the proliferation of questionable marketing strategies and pushy sales tactics, that aim to “grab” audience attention …
Light Marketing
I’m going to introduce a phrase that I’ll begin using occasionally – “light marketing” or "lightside marketing" – to represent the kind of marketing I aim to practice.
What might come to mind by the word “light” is that it’s ineffective. That’s not what I mean by it, of course. In fact, Light Marketing is more likely to be sustainable for a solopreneur. The consistency of showing up – lightly! – then brings greater effectiveness over time, and a grounded Self-confidence, compared to doing hea…
Purity of Intention in Your Marketing
I’ve noticed that many service providers who consider themselves “spiritual” often toss their spirituality out the window when it comes to marketing.
For example, when they’re taught to use a sales/conversion funnel, they feel like they “have to” use it, even though it feels contrived and manipulative to them.
I say there’s no need for a sales funnel.
Holistic practitioners know that deep change is a long-term process, and yet in their business, they sometimes try to force short-term result…