Blog
Niche Mates, Not Competitors
How do you feel about the word "competition"?
For us self-employed people, that word can create anxiety and resistance… being "competitive" tends to make us less cooperative.
Instead, I recommend a different word for fellow souls doing similar work: niche mates.
A niche mate is another worthy human being who occupies the same industry niche as you. They, too, have families to feed, and dreams they hope to achieve. And, similar to us, they also have hidden suffering in their life that, if we o…
Follow Your Fascination, Then Align It with the Market
This is for “soulpreneurs” — aka solopreneurs who want their work to feel like play, who sense that “grind harder” isn’t sustainable, and who want to build from genuine curiosity instead.
A soulpreneur business lives at the intersection of what lights you up and what people already value enough to pay for.
This post focuses on the first half — what lights you up! — because without that, you might burn out before the business ever gets traction.
The Core Idea:
Find the thing that m…
Your Income Comes from Their Spending
This post is for solopreneurs who need paying clients — especially if you’ve invested time and money in your business but still struggle with enrollment. Your goal is to have this wonderful work you do to be more than a hobby or volunteer project.
A soulpreneur business lives at the intersection of what lights you up, and what people value enough to pay for. This post focuses on the second half — what people want to buy — because it’s the half most solopreneurs skip.
A Common Pattern:
I’ve be…
Thriving as a Soulpreneur in the Age of AI -- Ideas for Human-Centered Work, AI Partnership, and Finding Clients
You’re someone who genuinely cares about the people you serve. You chose this work — creating, coaching, healing, mentoring — because you felt called to it. It’s not just a money thing. And for that, I thank you 🙏
I’d also guess that like many of us, you’re feeling some anxiety about what AI will do to your work. Maybe some clients have mentioned that they’re using ChatGPT. Maybe you’ve wondered where you fit in a world that seems to be automating everything.
I hope that this post offe…
Authentic Market Discovery -- Meet Your People Where They Are
Have you ever poured yourself into creating something — a program, a course, an offer you genuinely believe could help people — only to hear… crickets? 🥲
I definitely can relate to that (very quietly) painful experience…
For years, I believed that if I thought my work was truly valuable, that “my people” would somehow find their way to it. “Build it and they will come,” right?
I’d share from my heart, trust the universe, and wait… and wait… and wait…
Eventually, here’s what I came to…