Blog

Should you create “irresistible” offers?


Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:

  • You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…

  • You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…

  • You’ll learn how to create your unique, aligned, and irresistible marketing statement!

There’s no need to go looking for who wrote t…

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Why every authentic business should have its own framework


As I work on revamping my course Create Your Framework, I realize the importance of first explaining what a framework is and why it’s important for every authentic business to have its own.

Other words for “framework” include model, system, methodology, blueprint, map, curriculum, signature program, theory of change, and client transformational journey.
What is a framework?

The easiest way to understand it is to give you some examples of popular frameworks you may have heard of, alon…

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Why buy — or sell — online courses?


​Why buy online courses, when all the information is available for free, if you only knew where to look?

Or if you're an aspiring Course Creator, and consumed with self-doubt about selling information that “wants to be free”, this post is for you too.
Information is Valuable when Organized

Even if all information is freely available and the Course Creator is simply curating and organizing it, it took them a lot of time to do so. Don’t they deserve to be compensated for their efforts?…

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Sliding Scale Pricing: Why I Don’t Recommend It


​I have several colleagues and clients who offer sliding-scale pricing. Some of them advocate for it, so it’s touchy for me to disagree with that strategy, but I feel it’s important to share my point of view about it. I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers. 
Even if there are a few people who are doing it effectively, I think they are exceptions. Most of us would have a more sustainable business i…

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Towards a Clear, Understandable Message for Your Brand


​It's often said (or assumed) that a fundamental principle of marketing is to
have a clear, understandable message.

It's then assumed that you should come up with that clarity before you start "putting your brand out there".

This is like having a fixed mindset in marketing & branding.
Growth Mindset for Branding​

A growth mindset looks more like this:


You don't "have" a clear message. 
You're always working to further clarify. 

You’re dedicated to the ongoing process of clarifyin…

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