I’ve been creating 3 videos and 3 blog posts each week... approx 150 videos, 150 blog posts per year since 2015.
(The vast majority of my blog posts are located in the “description” field of the hundreds of videos. I've only placed some of the best ones here on my website blog.)
A reader asked about my schedule for creating content. I’ll share it here in detail...
When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”
Maybe you’re trying to get clarity too early in your business.
This is the typical reasoning:
Define Niche ➜ Create Content & Offerings ➜ Get Clients
In my experience of coaching hundreds of authentic businesses and creating a lot of content on this topic, the above formula doesn't seem to work most of the time...
You love helping people with your skills and passion.
You've been trying to sell your services, and yet, not enough people are buying...
What to do?
Some marketing experts are always trying to get you loads of “traffic”.
By their language you can sense their values. Perhaps without consciously recognizing it, they are seeing people as a means to an end — their own wealth and fame.
Let's be careful not to absorb their self-absorbed values.
Let's stop thinking in terms of "traffic" and focus on serving the right "people". The language we use will determine how we relate to our audience.
What an authentic business needs:
To connect genuinely with the relative few that our business can best serve, the people who would most resonate and be grateful for our offerings.
How do we overcome discouragement?
Last year, I experienced a product launch that had fewer sales than expected.
Barely any, in fact.
My first reaction, as with most human beings, was to get discouraged, depressed, and tempted to quit.
You might be surprised that a business/marketing “expert” like me would have business failures anymore. By this point, shouldn’t I be experienced enough to have only success? Or at least launches that somewhat meet expectations?
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
For my most recent writings, check out my Medium.com profile.
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Here's why I made that decision.