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Years ago, I launched a program I was very passionate about. I imagined 20, or 30, maybe even 50 people enrolling and participating. Total number of sign-ups? One person. I had to cancel it, and refund the person. It was a painful experience, because my expectations didn’t match reality. Looking back, I’m glad that the program didn’t run. The framework and tools that I teach today are far more efficacious than what I was offering back then. Good thing I didn’t expose more people to the earlier version! Today, the program which failed years ago, is now full, with a waiting list.
(Originally written March 2018, updated January 2020.)
Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog. I tested these two situations for six months each: (1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later. (2) Posting on Medium first, then copying to my own blog a week later. The second method — posting to Medium first — always wins SEO for the keywords in the article.  One of the essentials for business success is effective time management.
When you've mastered it, you feel calm and joyfully on purpose everyday. You can clearly see how your daily actions are connected to your bigger goals. You have a system (that you feel confident about) for achieving your dreams. I’m excited to be teaching a course on time management that will help business owners be more joyfully productive. There are 3 areas I’ll be teaching: Effective Planning, Joyful Action, and Time Awareness. In this post I’ll briefly describe each. 
Image by Enrique Meseguer from Pixabay
Nothing in my business is as important as being in a consistent rhythm of content creation.
It is how I get smarter in my field. It’s how I develop the writings and videos that sometimes get shared, thereby allowing new fans and clients to find me. More than anything else I do, creating content is how I give back. It’s my ministry and mission. Your wisdom, life lessons, skills, knowledge can help to transform so many people's lives! If you’re not being consistent in creating content, what's holding you back? 
Photo by Brett Jordan on Unsplash
I’ve noticed that many businesses -- maybe yours -- use a pricing tactic that is manipulative, and oftentimes they don’t even know it. Examples: $14.95 instead of $15 $47 instead of $50 $999 instead of $1,000 Do you realize what’s going on here? |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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