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Next week I re-launch my course on Creating Your Framework. In this blog post I’ll discuss why I think it’s important for every authentic business to have its own framework. First of all, here are some examples of frameworks, and what type they are: What are the most productive actions in your business? Checking off more items on your to-do list? Working longer hours? Getting another certification? Trying to make your website better? Many such actions feel productive but don’t actually build your business. Besides having a "to do" list, you may want to define a TO-DROP list as well. One up of the hangups a lot of us have — especially if we care about accuracy or fear being judged — is to not post content because we haven’t yet done enough research. This is a trap, because for any topic, there will always be more research to do. It’s endless. How then do we create content consistently, while respecting the need to do research? “On a daily basis, I go from task to task, event to event, responding to the world’s demands, reacting to urgencies, emails, and deadlines. I don’t have any ‘thinking time’… to reflect, to reconnect to my deeper purpose & motivation.” --a reader wrote. If that describes you, then this post is for you… You’re a connector and love introducing people to each other. It can be a wonderful (sometimes career-changing) effect when it’s the right match! Yet, when it’s the wrong match — unfortunately much of the time — by being the connector, you just added a burden to them. Now they’re in an awkward position you’ve forced them into, where one person, if they don’t want to connect, will come across as unfriendly or unapproachable. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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