She was surprised:
"How do you get clients without promising results?"
Other business coaches had promised her piles of cash. When their methods didn't deliver the kind of business results they sold, she blamed herself... "It's not the coach... It's my own fault."
I used to promise results, too. Isn’t that the only way to get clients?
In entrepreneurship, we often encounter a fixation on big goals and dramatic results.
"Get 1 million followers! … Build a 6-figure business!"
When that is the constant focus, two things happen:
To sustain well-being in any area of life requires discipline (or persistent practice). Specific actions, done consistently, allow you to thrive.
In physical health, good practices include eating nutritiously, exercising adequately, sleeping enough, and caring relationships.
When it comes to authentic business, there are 8 important practices that I recommend.
I'll describe each of these.
To build a thriving authentic business requires multiple habits to be cultivated. If I had to name one habit that I would encourage everyone to start with, it would be to practice better sleep.
Surprising? Or maybe not, if you understand that better sleep is required to have the energy to plan strategically, to be creative, to set boundaries, and everything else that’s part of effectively managing your time and relationships.
In this article I’ll share with you what works for me to sleep better.
A client asked:
“George, how do you stay with such a regimented schedule… yet remain calm and joyful as you work?”
Every workday, I stick to a schedule, getting a lot done in an easeful manner, without undue strain. And yet, even with a full day of appointments and projects — whenever I meet with clients, they don’t feel like I’m in a hurry. I can still be my creative self with them.
It’s taken a lot of practice. Here’s the key:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)