What’s more important than trying to get more clients?
Neither are accomplished by using marketing strategies that feel “off” to you.
Although some people will buy when we resort to hype and manipulation, it increases doubt about our integrity, in our buyer’s mind, and in ours. The best clients will be pushed away.
This is marketing from desperation energy.
Many people try to apply “The Law Of Attraction” (popularized by the movie “The Secret”) ... and no matter how hard they try, they don’t manifest those million dollars.
Or if they get that fancy mansion or red sports car, it becomes debt they later regret. Or that perfect relationship doesn’t end up working out.
I believe it's because visualization is ineffective, even detrimental, when used only on the outcome.
What if we use visualization for the process instead of just the desired result?
We empower whatever we fight against… especially if the enemy is intangible, such as “limiting beliefs”, which can multiply based on our rich imagination, and our continued attention on “clearing” them.
I’ve written about this before: Don’t worry about your limiting beliefs.
So, although I don’t believe in limiting beliefs, I do see the evidence of limiting structures, i.e. the systems and processes of someone’s life and behaviors.
You are in charge of the structures of your life. (Unless you’re a child, or you’re in jail!)
Limiting structures include:
Should you use a tool that automates your social media, such as Buffer, Hootsuite, etc?
I've tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook.
I’ve now completed 6 months of working on my side business, just 2 hours per week, and my lesson of the month is how to deal with lack of feedback on an offer.
Have you also experienced this: You are excited about a product/service you’ve created. You share it with your audience… and then crickets. Nobody buys or inquires with you…
Well, I’ve gotten a taste of that in my new business now. I’ll share the experience and what I’m doing about it.
First, the updates on 6 months into this project:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)