​​How do we measure the success of an authentic business?

In this post we’ll explore the different success formulas, and how that can inform our priorities and strategies.

​What’s more important than trying to get more clients?

• Getting great clients who love your work
• Maintaining your sense of integrity

…yet neither are accomplished when you use marketing strategies that feel “off” to you.

Although some people will buy when we resort to hype and manipulation, it has consequences: Our integrity is put into doubt — in our buyer’s mind, and in our own.

​​I’ve been able to accomplish a lot in my business because I create even when I don’t feel like it — I work on a regular rhythm. (And I honestly don’t feel like it most of the time.)

Similarly, I’ve learned to rest myself before I’m tired… to rest on a regular rhythm, whether or not I feel like it.

​Several times I’ve nearly burned out. (Maybe I did and eventually recovered.) Painful experiences — emotional lows, lack of motivation, lack of hope, physical exhaustion — something I hope to help others prevent... 

Have you ever felt stuck trying to answer big questions such as…

• “What is my niche?”
• “Who is my ideal client?”
• “What’s my marketing message?”
• “What’s my Calling in life?!”

These questions carry a finality that can overwhelm us… it’s like once you answer it, you lose your flexibility.

“The decision would affect so many little things!”

“Therefore I can’t move forward until I’ve figured it all out!”It’s no wonder that many of us procrastinate on growing our business. These big questions can keep us stuck for years…

A wise mentor once said to me:

​An audience member wrote the following to me, and maybe some of you can relate…

​“I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby time into my life.

Everything I create is because I love it, but I tend to always have that background question: ‘Will it make me money?’

I want to get to a place where I feel I can try things and fail and be totally fine with it…”