You believe that it’s important -- for yourself, your audience, and the world -- to do marketing authentically rather than succumb to the short-termist pressure, deceptive tactics, or hype.
And yet... you need to quickly fill your next workshop or course.
Or you need clients ASAP.
How can you accomplish this, without using conventional marketing that doesn’t feel right to you?
The key is to care more for your audience than you have cared before.
Here are 5 actions that demonstrate your care, as well as creating more resonance of your offer’s connection with your audience:
"There are only TWO spots left in the program. Sign up now!"
This is the kind of email we might receive from a conventional marketer.
They have not taken the care to consider how this makes the audience feel. They're doing this because it "works" to get those openings filled.
When they say there are 2 spots left, and yet the campaign is being sent to thousands of people, what are the rest of the people supposed to do?
I see a lot of you (aspiring business owners) doing this:
You’re waiting until you’re “ready” before you take the next leap.
A dear client asked me about the “thin line between readiness and procrastination.”
Based on my experience personally coaching hundreds of business owners, I can almost certainly tell you this:
Notice the business and marketing experts that you follow, and the core sales message of their emails, social media, and website.
Are they trying to tempt you with "6 or 7 figure incomes" or "1 million followers"?
By selling wealth and fame, they are unfortunately leading people on a path towards anxiety and depression.
A business built on extrinsic motivations tends toward deep unhappiness.
An authentic business, created from intrinsic motivations, creates true success.
Organic food is better for your health and the well-being of the environment, but usually costs more money.
Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning.
This distinction was triggered by a message I received:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)