Which experts, personalities, and “influencers” do you follow? Whether you are aware of it or not, they are shaping your definition of success.
As you observe what they are pursuing, it automatically influences your beliefs of what is important to pursue.
Notice the imagery in their content (lifestyles of the rich and famous?), notice what they celebrate and point out to you, and notice the style they exhibit.
In this moment, question the direction of growth that they are encouraging you toward...
Nothing in my business is as important as getting in and staying in a consistent rhythm of content creation.
It is how I get smarter in my field.
It’s how I develop the writings and videos that occasionally get shared, thereby bringing new fans and new clients.
More than anything else I do, creating content consistently is how I give back.
It’s my ministry and mission.
Your wisdom, life lessons, skills, knowledge can help to transform many people's lives… so if you’re not being consistent in sharing it, what's holding you back?
Not talking about “getting rich quick”, but giving yourself some breathing space…
An “opportunity” that promises overnight wealth is almost certainly a scam: they make money quickly by taking your money quickly. Or, you may be asked you to sell an "income opportunity" to your friends & family. I’ve been there. I'd advise you to decline any scheme that requires you to recruit other people to sell successfully before you make real money.
Making money fast is not what I typically discuss. An authentic business is built over years, not months. I even wrote about my own 10-year plan to semi-retirement. (Some people might even consider that fast!)
However, several of my readers have asked me:
“What if I do need to earn money quickly in my business?”
And I’ll add: “…with integrity.”
Here's my answer:
“George, how do I grow my email list”?
“Well, why do you want it?”
“Because I’ve heard marketing experts say that this is the most important thing to do in marketing...”
I've been around marketing experts for years. The real reason is: “We want to grow an email list because we want an audience we can reliably communicate with.”
It sounds obvious, but it's an important distinction, when we switch the question from “How to build an email list?” to “How to build an engaged audience?”
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
This blog only contains some of George's best writings. To see all of his recent writings, visit his Medium.com profile.
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Here's why :)