A client asked me to write up a roadmap to a kind of “four-hour workweek” for authentic business…
The best I can come up with is an 8-hour workweek. It’s more realistic, yet still minimal. Imagine: just 2 hours of work, 4 days a week. Quite a luxury, especially in these economic times! Of course, it all depends on how much income you’re aiming for, and your current stage of business. “From a marketing course I learned how to write my copy by using the hook-story-close model. The teacher showed how important it is to write to ‘the pain of my client’ in the hook part, and that I should even exaggerate the pain, make it like my client is in a dangerous situation (e.g. if you don’t act now, you’ll suffer dire consequences). The idea behind this is ‘The bigger the pain, the quicker the client will buy from you.’” — anonymous newsletter subscriber. Sadly, this kind of mercenary marketing advice is too common. “Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.” ― Mahatma Gandhi This is where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content generosity. We know it doesn’t feel totally right. We may even sabotage our own efforts. Do you ever feel like you’re bothering people, when you create/share content? A participant in one of my workshops wrote: “Consistency of communication is my goal. To hold myself more accountable to this and get over the problem I have with feeling that I am bothering people by sending them content via email or other means, even if they have signed up for my list!!" Have you ever felt stuck trying to answer big questions such as…
These questions carry a finality that can overwhelm us… it’s like once you answer it, you lose your flexibility. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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