Photo by Randy Fath on Unsplash
When you engage with a 1-1 business coach or mentor:
Essentially you’re spending a lot of time getting input from one person. And it usually costs between $300 - $1,000 per month. This is the service I used to provide. In the past 3 years, however, I’ve designed what I believe is a better alternative. 
Photo by Clem Onojeghuo on Unsplash
(Originally written May 2018. Updated Nov 2019.)
“How do I grow my email list?" A lot of people have asked me this question over the years. They hear from other business experts that growing an email list is the most important thing to do in marketing. Unfortunately, building an email list is the wrong focus. If you talk more deeply with marketing experts, I think they'll agree. None of us need an email list. What we actually need is an audience who cares about our messages. It is very helpful for authentic marketing to switch our mindset from “building an email list” to “building an engaged audience.”  Photo by Arto Marttinen on Unsplash Emotions, personal growth and being a Solopreneur Guest post by Lucas Forstmeyer and Ruth Toledo Altschuler As service based Solopreneurs (Therapists, Coaches, Wellness Practitioners) how do we keep up with our work, when our life goes through turmoil and we experience big emotional challenges? How can we stay on top of our multiple roles, from leading client sessions to taking care of our marketing and our administrative tasks, during difficult personal times? As Solopreneurs we always have a lot on our plates, so when tides are high and we are being pushed around a lot, it can get very tough. And as Coaches, Therapists and Practitioners, there is the increased challenge of being asked to be fully present with our clients during sessions — we do not just hold space for ourselves and our business, we also hold space for our clients! Sounds familiar? It did to many of us in the MasterHeart Authentic Business Group. The discussion was heartfelt and insightful, moving us to compile the highlights here, in the hopes that it supports you. 
I’m excited to be launching an updated course about Authentic Client Enrollment.
Why is it that so many solopreneurs struggle to get enough clients? Some of the reasons, which this course helps to solve, are: (1) Not having a clear plan for client attraction and enrollment, or (2) Not feeling alignment with a plan you’ve learned elsewhere, and therefore (3) Not being consistent in working an effective plan. Yes, it helps to have a clear message (I have a course for that: Message Building System) but if you aren’t engaged with consistent and aligned outreach, there simply won’t be enough clients who magically find you, no matter how great your message is. We’ll begin the course by exploring the key principles of authentic selling — what makes it something we can actually enjoy and do more consistently? By liberating your mindset about selling, you’ll naturally gain new ideas for outreach that matches your energy. In this course I’ll teach you my top 5 recommended methods: 
Here’s the business model that I use, and recommend for all clients to consider.
It’s meant for those of us who wish to earn a living as solopreneurs, helping others with our wisdom and skills. This business model offers complete location independence, so you can create an income anywhere you live, rural or urban, as long as you have a stable internet connection most of the time. You could also apply this to a local business, although it’s geared primarily for online businesses. Here’s how it works: |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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