Venn Diagram for Authentic Business

In trying to understand your purposeful work, you may have encountered various kinds of complex venn diagrams to express the idea of Ikigai.

Well, here's my version of it... a venn diagram for Authentic Business:

Authentic Business Venn Diagram

I created that in 2014, and I think it can still help many people to understand where to place their energies in their work.

The circle on the right represents your passions, which can be...

  • Topics you love to talk about

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Stuck on defining your niche? Build an audience first.

When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”

Maybe you’re trying to get clarity too early in your business.

You’re under the illusion that you have to get everything figured out before you can really start to grow your business.

Here’s the typical reasoning:

Define Niche  ➜  Create Content & Offerings  ➜  Get Clients

​In my experience of coaching many so…

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ART (Alignment, Reach, Trust) — Levers to Grow Your Authentic Business


Imagine three levers that can help grow your authentic business: Alignment, Reach, and Trust.

Increasing any one of them can help, but the best results come from increasing all three evenly.


This means that you have offers and content that are aligned with what your audience wants. How do you know? The more aligned, the more your audience is engaged with your offers and content.

Where solopreneurs o…

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Concentric Circles: A Wholesome Alternative to Sales Funnels

Concentric Circles Business Model George Kao

Here’s the business model that I use, and recommend for all clients to consider.

It’s an alternative to sales funnels (which often feel unethical to me).

This concentric circles model is meant for those who earn a living as solopreneurs (simpler business with less overhead) by sharing their life’s experiences via coaching, mentoring, facilitation, or healing. 

Notice that there are boundaries to each of the levels in the diagram. The…

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The “Successful” Creators You Follow…

Take a look at your social media – which “successful” creators do you follow?

Whomever we give our attention to will gradually shift our perspective of what we consider a successful person. The more we consume someone’s content, the more we take on their values and priorities.

For example, the creators who are often on vacation (it seems) or living glamorous lifestyles – the more we watch, the more it shifts our subconscious view of “success”.


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