If you'd like to experience more freedom and creativity in your life, keep your business model simple.
What I share in this post is a generous and simple business model -- so simple that some people wouldn't call it a "business model"... perhaps a "simple livelihood model" is a better phrase.
This encompasses my 8 years of experience with a variety of monetization models, including...
I've seen too many wisdom-based entrepreneurs / infopreneurs unnecessarily complicate their businesses by attempting to scale up, or to create a "passive income stream" too quickly.
From more than a decade of pursuing different ways to "make money while I sleep", I can tell you that 99% of money-making-opportunities are either scams, or making bigger promises than they can keep.
Wishful thinking -- and buying programs/formulas from the "6-figure / 7-figure" marketers -- has wasted a great deal of money and time, and caused a lot of "failure", disappointment and self-blame.
Here is the simple, generous, livelihood model that I now recommend...
Do you feel like you're always preparing to launch... to finally one day get your content together... to finally do some important project?
Truth be told, I've never felt quite ready to make my videos. I didn't feel fully prepared to launch my business, or any of my marketing campaigns.
Everything's always been a "draft"... But I share it anyway, knowing that there is always room for improvement. I will always have another opportunity to improve it.
Sure, some people will scare me with ~ "FIRST IMPRESSIONS ARE EVERYTHING" ~ but if I waited until my first impression was as good as I want it to be, I'd never launch my business, I'd never make a video, I'd never write!
My experience has confirmed this: the videos that tend to do well, are the ones I casually made. The articles that tend to be shared, are the ones I casually wrote. Not that I never edited those... but I didn't put as much careful thought into "how can I make this piece smarter?"
Yet, the videos or articles that I painstakingly created, were often the ones that were LEAST liked and shared...
An important time management practice that I do several times a year -- is "time logging."
For several weeks in a row, I would write down how I spend each day, hour by hour, from waking until sleeping.
This has really helped me to spend my time more purposefully and productively.
I encourage you to try it out.
A couple notes:
Here's a simple method to solve more problems, in any area of your life:
Ask yourself questions (that matter) more frequently.
What are the problems you want to solve in your life?
A few examples that might be relevant to you:
It’s questions that don’t always have immediate answers.
But if you are willing to just ask yourself (or your higher Self) the question... then wait (just go about doing whatever you were doing)... something brilliant will eventually emerge...
There are many times in your day or week that can be useful to do this kind of inquisitive "meditation", or introspection. It's anytime that your brain doesn't need to be consciously focused.
The world is starving for genuine, win-win collaborations.
Every single business can have enough clients, if we each became more mindful, active, and caring about creating win-win relationships.
The labels we use influence how we think about others. I suggest that we refrain from using the term "competitor" (which creates fear) and instead, let us replace it with the term "niche mate".
A niche mate is another business, like you, that provides a service similar to the one that you provide and/or serves the same type of audience.
A niche mate, like you, has needs, insecurities, genius zones (that might complement yours), and they have themselves and maybe a family to support. A niche mate is worth helping, just as you are.
In fact, your niche mates are either your best mirrors, or your best partners...
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.