Albert Einstein said this:
"It's not that I'm so smart, it's just that I stay with problems longer."
He was considered one of humanity's great geniuses, and yet he credited persistence for solving his greatest challenges.
I have been discovering this to be true in my own business and life. When I am willing to stay just a bit longer with a problem -- rather than just give up and quit -- I eventually find a good solution.
For a moment, I invite you to "step back" and take a look at your work from a higher perspective.
Consider your real "work" to be not quitting but staying a bit longer with the challenging project in front of you. The benefits are many -- you grow willpower, creativity, and solutions, that you otherwise wouldn't.
In this post I'll share an "elevator speech formula" (that you can customize) for how to describe the work that you do.
When you practice concisely describing your work, your business self-identity becomes clearer and stronger. Several things happen as a result:
Your marketing becomes more resonant.
When serving clients, you feel more powerfully You.
You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"
To come up with your "elevator formula", answer these questions:
Here are my best recent pieces...
A few years ago, I stopped “marketing to the lizard brain.”
My conscience could no longer allow it.
By “lizard brain” I mean the parts within our audience that are governed by fear, greed, and impatience.
See the image below that breaks down a real example...
The next time you feel overwhelmed, apply temporary constraints.
Let's explore further:
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.