If there’s a service provider that you respect, and you’d like to give them a gift (without having to spend money) consider doing the following:
Gently and kindly let them know why you are not signing up for their program, service, or product. You read that right. Give them the incredibly helpful gift of feedback.
This kind of message can really improve their marketing, and help them make decisions about what product or service they provide.
Let’s talk about this valuable exercise, from both perspectives… the client, and the service provider.
Many of the blocks to creating content can be solved by one mindset shift:
Make your content for just 1 person at a time.
Don’t write for “the world”.
Don’t make videos for “your audience.”
That kind of approach can easily cause performance anxiety, which blocks you from showing up consistently...
“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.’ So I left, because I sensed anger and lack.” — a comment posted on my FB page.
First of all, I have to say that I can relate to both sides: the client, and the coach.
I’ve been there — thinking that just because I’ve shared a lot of free content with my audience, that I’m entitled to have them buy from me. When they didn’t, I was resentful...
I’m about to teach a revamped version of my popular course about LinkedIn.
For those thinking “I’ve used LinkedIn but it hasn’t worked for me”, this article is for you.
You probably have a LinkedIn account. So do most of the people you know who’ve had a professional life in the past 2 decades.
Since there are 700 million accounts on LinkedIn, making it the largest, searchable professional networking platform, why isn’t it working for you professionally?
There are only 2 reasons:
Let’s discuss both…
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why :)