Over the past 12 months, I’ve been working 1-2 hours per week on a side project.
I’ll reveal it in this blog post, finally!
First of all, here are my biggest lessons learned…
A reader asked:
“We often hear that we only commit to things we pay a dear price for. Today a coach tried to sell me a £20k program to work with him 1-o-1, weekly sessions for a year. And he justifies the price with the need to commit: if you pay for a cheap service you won't be so likely to commit to change.
As a healer, I wonder if selling high price packages might actually help my clients stick with my healing programs instead of being distracted by the next thing they find online.
I remember you talked about self worth and money, but not sure about the relation between money we pay and commitment.”
This is a great question, and as you study business, you will encounter this kind of advice: charging higher rates so that clients take it seriously.
Let me share my own experience, and what I recommend instead....
Written in Nov 2015, updated for 2019. (Thanks to Lauchlan MacKinnon for the reminder to bring this idea back.)
There is an interesting dichotomy on the journey of entrepreneurship: the Artist versus the Engineer. I have some measure of both within me. You do as well.
The Artist is concerned with staying true to her inner experience. Singing the song she feels like singing, even if nobody listens. Expressing her truth, no matter if others agree. The Artist brings the emotion, the humanity, the spirituality, the Love.
On the other hand, the Engineer is concerned with outer results, creating something to draw a positive response. Tracking the metrics. Making tweaks based on market feedback. The Engineer brings the data, the logic, and creates the systems.
At the current stage of your business, which one interests you more?
Is it unethical to spend money on Facebook and Google Ads?
Below is an email that harshly criticized my use of (and recommendations to use) Facebook ads due to how unethical the company is.
I’d like to know your reactions to it -- both the substance of the email (the issues) as well as how it came across to you.
After I share the email, I will share my thoughts about it, and also the comments from my clients when I anonymously shared this email with them.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)