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You’re diligently working on your authentic business… but how do you know if it’s going in the right direction?
Or maybe you’ve hired a coach or consultant to help you, but how do you know they’re really helping? I recommend these 10 metrics to gauge your business success. In this post, I’ll explain each one.
You don’t have to track all 10 immediately. However, aim to understand each one of these, starting from the top, and begin to notice whether your business is going in these directions. 
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(Originally written Dec 2017, updated Sept 2019.)
Imagine if you had the ability to tap into your creativity anytime, on demand, and joyfully so! You would accomplish so much more in your business and life. You could more effectively fulfill your creative mission and calling. I wish this ability for you. It is a skill that you can develop. For example, as I'm typing this to you, I'm on a deadline, one that I set for myself. 
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In any area of life, if you want to sustain well-being, discipline is required. Specific actions, when done consistently, allow you to thrive.
In physical health, the disciplines may include: eating nutritiously, exercising adequately, sleeping enough, and loving relationships. When it comes to authentic business, there are 7 disciplines that I recommend. In my group coaching program, I work with participants to consistently track their actions in these 7 areas -- Joyful Productivity, Content Creation, Collaboration, Paid Distribution, Audience Research, Offer Rhythm, Customer Feedback. In this blog post I'll describe each of these... 
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No one in history has your exact combination of life experiences.
No one has the blend of challenges you’ve experienced, nor resolved them in your specific way. No one has your unique voice, personality, and style, nor your synthesis of experience, skills, and passion. There are people who will resonate with you and your message like nobody else they’ve ever encountered. Your ideal audience is helped by you, in your area of expertise, more than they can be helped by anyone else. Therefore, what if shifted your mindset about content creation -- and running Ads to promote your content -- from being a marketing chore, to being a ministry in and of itself?  Photo by Kris Mikael Krister on Unsplash There are 3 types of businesses that need to do more collaborations:
Which of the above are you? I will soon be teaching a course on simple & authentic collaborations. In the rest of this blog post, I’ll talk about these three types of collaborations.... |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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