Is it possible to be emotionally relaxed and joyful, yet highly productive?
Think of a master in martial arts … they aren’t fretting, tense, worried, or stressed out. They have a relaxed focus, a calm strength, a powerful composure.
Their face might appear emotionless, yet their body expresses a wide range of motion, able to accomplish a great deal with both precision and flexibility.
Inside, they are experiencing clarity, confidence, and a calm joy.
I’m not a martial arts master, but I have developed a sort of calm, joyful productivity within my own sphere of work: content creation, business coaching, and book writing.
See if you can relate:
“When I am delivering a webinar, workshop or talking with clients, I show up with warmth, presence and the intelligence, even wisdom, that the situation requires… but when I am creating new content on my own — blog posts, videos, or even a course — it’s as if I don’t know anything anymore. What shall I do next? What can I say? Will they like it? …and other doubts appear.”
An audience member sent this question to me, but I bet many of you can relate to this.
I too have had the same experience...
The next time you hear about a marketing conversion tactic that “works”… ask this question:
“It might work to convert 10% of the audience… but does it build trust with the other 90%… or does it feel salesy to them?”
Years ago, I used to care only about the small percentage of my audience who converted — I was all about the sale… getting the transaction. What about the remainder of the audience, the non-buyers? I thought of them as “illusory clients” or “tire kickers”. Quite a cynical view.
“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income.” — a client said.
“That’s a lot of pressure on yourself,” I thought.
Who says you need to weave all your interests together in a way that makes sense to anyone else, except for yourself?
“Tell me about your goals,” I said.
“Well… I want a business beyond my wildest dreams… doesn’t everyone?!” — prospective client.
In their voice, a slight tinge of desperation… an unspoken “I refuse to be happy until I get there…”
I can relate. When I started my business 11 years ago, I was uber-focused on external success. Becoming a millionaire, having a huge following, etc.
In the process of seeking these things, I burned out.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why :)