GEORGE KAO
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Instantly Impressive vs. Consistently Authentic

5/20/2022

 
There are essentially two foundational ways of showing up in our marketing and content:

  1. Be impressive instantly.
    ​
  2. Be consistently authentic.

You can get clients through both methods, but only one method unleashes your full potential.

Let’s start with what most people think marketing is about:

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Don’t fixate on “growing an Email List”... instead, grow a holistic audience.

5/13/2022

 

​“How do I grow my email list?"

 
I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.
 
It’s a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.
 
None of us need an “email list”. What we actually want is an audience who cares about what we offer. ​

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Principles of Authentic Sales Conversations

5/6/2022

 

It’s unfortunate that most sales conversations don’t feel authentic and uplifting.

​Here is the typical framework:

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Why it's hard to successfully sell our passion projects (and what to do about it)

4/29/2022

 

​Why is it hard to sell art... or anything you passionately create?


When we create something, we're hugely biased toward it. 

We took a long journey to get there, to make that vision a reality.

Yet we’re surprised when the thing doesn't sell well. Others just “don’t get it!”, we think.

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How to *not* sound salesy when marketing your business on social media?

4/22/2022

 

​Solopreneurs sometimes wish that they didn’t have to do marketing, and people would just
discover them and inquire about their services.


For a lucky few, that non-strategy might work. 

For the rest of us?  We have to learn how to do good marketing…

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    George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors.  He focuses on ethical & effective ways to grow one's platform and build true livelihood.

    ​All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
    Here's why :)
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  • About
    • Client Testimonials
    • Media Kit
  • Knowledge
    • Blog
    • Tools
    • Videos
    • Podcast
    • Authentic Marketing
    • Joyful Productivity
    • Healthy Money
  • Newsletter
    • Monthly
  • Services
    • Workshops
    • Group Mentoring
    • 1-1 Coaching
  • Contact
  • Search