Blog

Why would anyone pay attention to your content? 🙇

A reader asked me: “How can my free content compete with the big authors in my field? Why would anyone want to watch my videos, or read my articles?” If you’re creating content, then this is a good question for you to reflect on as well...

Posted by George Kao, Authentic Business Coach on Friday, April 5, 2024

A Surprising Antidote to Content Perfectionism...

One realization, early on my in my content creation journey, set me up for life: "The vast majority of your content isn't going to make an impact." I know that sounds negative, but the corollary is: "Therefore you are liberated to experiment! And you'll eventually come across the few gems that will make your career..." This idea had a deep impact on me, and has helped me create consistently for 9+ years now. And it's true: Most of my video…

🤷🏻‍♂️ The Counterintuitive Truth About Creative Success

As creators, we aren't the best judge of their own work... our time, energy, and emotional investment often cloud our objectivity. Let's continually practice creating with a light touch, detaching from expectations of outcome. Just like the vital rhythms of the body and nature, our business needs our reliable rhythms of creation...

Posted by George Kao, Authentic Business Coach on Friday, February 23, 2024

How to be authentic on social media, and sustain your presence there?

“Not sure I can sustain a presence on social media, even if it’s good for business… feels exhausting to have to keep up an image of who I am. Or maybe I will run out of things to say… ” --a reader

Posted by George Kao, Authentic Business Coach on Friday, February 2, 2024

Email newsletters: feature exclusive content, or just link to existing blog posts?

Newsletter writers are working way too hard. It’s not surprising, then, that it’s hard to stay consistent in sending them. When it comes to your content and newsletters, work more lightly...

Posted by George Kao, Authentic Business Coach on Friday, January 26, 2024