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Authentic Market Discovery -- Meet Your People Where They Are
Have you ever poured yourself into creating something — a program, a course, an offer you genuinely believe could help people — only to hear… crickets? 🥲
I definitely can relate to that (very quietly) painful experience…
For years, I believed that if I thought my work was truly valuable, that “my people” would somehow find their way to it. “Build it and they will come,” right?
I’d share from my heart, trust the universe, and wait… and wait… and wait…
Eventually, here’s what I came to…
Reach More Clients via the “Offer Doorways” Strategy
Have you ever felt like you keep tweaking the same offer, wondering how to gently launch it again and again to reach more people?
How can you experiment with different ways of presenting the exact same service or product?
It’s useful to understand the concept of “Offer Doorways.”
Imagine your core offer — your coaching, your healing modality, your consulting framework — is like a magnificent castle, or a beautiful garden, transformative temple, or whatever image of an inviting refuge re…
Why buy — or sell — online courses?
Why buy online courses, when all the information is available for free, if you only knew where to look?
Or — if you’re an aspiring Course Creator, consumed with self-doubt about selling information that “wants to be free”, this post is for you too…
I recently facilitated a webinar and received a lot of responses about these two questions — why buy / why sell online courses? — and I’ll weave their insights into this post.
Then I’ll share my top 3 reasons at the end.
Organized Information is V…
Sliding Scale Pricing -- Why I Don’t Recommend It
Over the years I’ve noticed many solopreneurs experiment with sliding scale pricing or pay-what-you-can (PWYC).
I respect their compassionate intentions!
However, I don’t feel it’s a good method for most soulpreneurs.
While seemingly generous, these pricing schemes can create more problems than they solve.
While there might be exceptions, I believe most of us would build more sustainable businesses and serve our clients better with simpler, more transparent pricing structures.
The Burden…
Why Every Soulpreneur Needs to Create a Signature Framework
I recently hosted a webinar about signature frameworks, and the live chat was buzzing with 144 soulpreneurs — coaches, healers, facilitators — all eager to explore this powerful tool. This blog post captures the essence of that vibrant discussion, combined with my own insights as I revamp my course, Your Signature Framework.
By the end of this blog post, you’ll be clearer what a framework really is, and why it might be an essential tool for helping your clients.
You’re offering transform…