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Why Soulpreneurs Struggle to Make a Living (...and What Actually Works)
You’re talented. You’re passionate. You care deeply about the people you serve. Yet, if somehow the income isn’t flowing, this blog post is for you. You’re not alone. Many soulpreneurs are facing this struggle.
The challenges aren’t merely personal… they’re systemic, cultural, and economic. To navigate them wisely, we must understand and accept these forces. Then we can explore what actually works...
Part 1: Why It’s So Hard
As a soulpreneur, the work you wish to charge for, was fr…
Take Big (and Joyful) Action To Grow Your Business
We see successful solopreneurs and sometimes assume that it was “overnight” success, because they make their business look effortless. The reality is different. My own journey, and the journeys of most successful solopreneurs I know, have involved a lot more consistent effort than seems apparent.
There’s the necessity of taking a LOT more actions than most people realize.
Lasting success isn’t built on fleeting bursts of inspiration or frantic hustle. It’s built on consistent, purposeful actio…
Will Creating Free Content Get You More Clients?
Get clients by being authentic & generous with your content? Here's how it can...“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.' So I left, because I sensed anger and lack.” --a commenter I can relate to this... from both c…
Clarify your unique strengths for your authentic business
You have a rare combination of strengths that will help you in business. What are they? Look at the list of possibilities below — find a unique combination that offers you an advantage.
Also be honest about your weaknesses. List them out, and minimize your need to use those traits. It will save you time and angst! And it’ll free up the energy to focus on your strengths.
The point is not to have “more” strengths… but rather, to know what is your specific combination and then to lean into …
Don’t try to get attention. Be yourself and see who shows up.
This was was originally written in 2019, now updated in 2024.
As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.
To try to stand out… to be more charming… to be more persuasive.
In the early years of my business I thought I had to do that too, but it became exhausting.
In recent years, I’ve actually been trying to blend in… because I’ve noticed that my ideal audience will spot me, even in a sea of content.
Here’s why:
Being flashy tends to…