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As coaches and consultants, we’re not just in the business of personal and professional transformation; we’re also guiding potential clients through what I call the “Awareness Journey.”

The model originated from Eugene Schwartz’s 1966 “Breakthrough Advertising” book, where he introduces the five stages of customer awareness. I’ve adapted it for the transformational process of coaching and consulting.

When you understand these 5 Awareness phases, you can tailor your message, connect with potent…

This report was generated by Google Gemini Deep Research with prompting and adjustments by George Kao.

Introduction

The number of affluent consumers (ACs) is steadily increasing across the globe, making them a highly desirable target audience for a variety of businesses. Social media has become a critical tool for reaching this demographic, but with a wide array of platforms available, it can be challenging to determine the most effective channels for connecting with ACs in 2025. This report…

You might be posting on social media about your business, or emailing your friends, and still… few people respond back with enthusiastic support. What’s going on?

Before I share some advice in this article that can generally apply to the variety of people reading this, I should mention that I …

“Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.” ― Mahatma Gandhi

This is where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something…

I used to do that (it’s what’s taught out there in marketing circles), and I a…

The next time an expert tells you that a marketing or conversion tactic “works”... ask this question: 

“It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”

Years ago, I used to care only about the small percentage of my audience who converted. I was all about the sale, about getting the transaction. What about the remainder of the audience? I thought of them as “illusory clie…