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Authentic Market Discovery -- Meet Your People Where They Are
Have you ever poured yourself into creating something — a program, a course, an offer you genuinely believe could help people — only to hear… crickets? 🥲
I definitely can relate to that (very quietly) painful experience…
For years, I believed that if I thought my work was truly valuable, that “my people” would somehow find their way to it. “Build it and they will come,” right?
I’d share from my heart, trust the universe, and wait… and wait… and wait…
Eventually, here’s what I came to…
Why Soulpreneurs Struggle to Make a Living (...and What Actually Works)
You’re talented. You’re passionate. You care deeply about the people you serve. Yet, if somehow the income isn’t flowing, this blog post is for you. You’re not alone. Many soulpreneurs are facing this struggle.
The challenges aren’t merely personal… they’re systemic, cultural, and economic. To navigate them wisely, we must understand and accept these forces. Then we can explore what actually works...
Part 1: Why It’s So Hard
As a soulpreneur, the work you wish to charge for, was fr…
The Client Awareness Journey - 5 Phases Towards Working With You
As coaches and consultants, we’re not just in the business of personal and professional transformation; we’re also guiding potential clients through what I call the “Awareness Journey.”
The model originated from Eugene Schwartz’s 1966 “Breakthrough Advertising” book, where he introduces the five stages of customer awareness. I’ve adapted it for the transformational process of coaching and consulting.
When you understand these 5 Awareness phases, you can tailor your message, connect with potent…
Reaching Affluent Consumers (ACs) on Social Media in 2025
This report was generated by Google Gemini Deep Research with prompting and adjustments by George Kao.
Introduction
The number of affluent consumers (ACs) is steadily increasing across the globe, making them a highly desirable target audience for a variety of businesses. Social media has become a critical tool for reaching this demographic, but with a wide array of platforms available, it can be challenging to determine the most effective channels for connecting with ACs in 2025. This report…
“I do outreach for my business, but very few people respond… what’s wrong with what I’m doing?”
You might be posting on social media about your business, or emailing your friends, and still… few people respond back...
Posted by George Kao, Authentic Business Coach on Friday, June 7, 2024
You might be posting on social media about your business, or emailing your friends, and still… few people respond back with enthusiastic support. What’s going on?
Before I share some advice in this article that can generally apply to the variety of people reading this, I should mention that I …