Authentic Marketing
George Kao's top posts about authentic marketing...
Purity of Intention in Your Marketing
Don’t try to get attention. Be yourself and see who shows up.
Even if you're not posting any content, don’t neglect to do gentle launches 🌱
Spiritual teachers: your marketing makes a greater impact than your “real” work...
Don't niche yourself. DO niche your offers.
Should you create “irresistible” offers?
Instantly Impressive vs Consistently Authentic
Separate your Content from your Selling
Create for just 1 caring person
Instead of competitors, think "niche mates"
Every authentic business needs its own framework
Let Go of "Building an Email List"
On a Regular Basis, Repost Your Old Best Content
No need for traffic-and-conversion funnels
Why I don't protect my writings
Conversion Rates? Authentic solopreneurs don’t have to worry about it.
You don't need "more traffic" -- you need true fans
Charm Pricing — why I don’t recommend it
Free vs. Premium Content (how to decide?)
We don't have to do "lizard-brain marketing"
The 3 stages of wise (and great) content
Instead of selling, work on understanding and helping
Start building an audience now, even if you have nothing to sell