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Beware of... AI doomerism. Soulpreneurs, let’s be optimists instead.

AI optimism cover (landscape) 2026-09-18

It’s all over the news lately — the idea that unchecked AI development could result in the extinction of humanity…

Goes something like this:

We’re building systems that will soon exceed us at scientific research, strategic planning, persuasion, and the process of improving itself. As those improvements accelerate, humans will likely lose the ability to supervise AI systems.

ASI (artificial super intelligence) wouldn’t need to hate us. It could simply become hyper-focued on a goal, in ways that co…

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How I Use AI

I write, plan, and run most of my business with AI's help, every day. My website was redesigned page by page with Claude. My newsletters go out through Claude too. A good deal of my admin never touches my hands anymore.

This page says exactly how — what I hand over, what I never will, and which objections against AI I find strongest. You deserve to know before you buy anything from me, and I'd rather tell you than let you guess.

Why this page exists

I got the idea from Lisande Dingjan, a desi…

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You Can Now Stop Doing the Boring Admin Work!

You Can Now Stop Doing the Boring Admin Work - cover

I've been listening to podcast interviews with anti-AI speakers… those who think AI is a bubble that's about to crash, or worse, a con job… unreliable and resource-extracting tech that's being forced on all of us, for the profit of billionaires.

I seek these out on purpose, because when it's something I use every day, I want to hear the strongest case against it.

Yet… when they describe what AI is, I'm really surprised. They talk about it as if it was 2023: a chatbot!

If that were all AI was……

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Will AI make your business obsolete? What to do in the next few years.

Will AI make your business obsolete - cover

Many of you have written to me about AI recently… some version of: is it still worth creating anything?

Usually it starts with a scary video that someone sent… AI will takeover all jobs; it'll make my business obsolete…

I know that question all too well.

Let me start with an encouraging and true statement:

No, you're not "behind."

And, hardly anyone else is ahead, either.

Those frightening videos are almost all about how the machines are getting smarter.

What's more practical for us to pa…

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To My Friends Who Are Feeling Uneasy About AI...

To My Friends Who Are Feeling Uneasy About AI - cover

Some of my closest friends, family, and clients are uneasy about AI.

In fact, in many circles, it’s actually shameful to use AI, or to be openly enthusiastic about it (as I am!)

People have raised specific objections to me. I’m grateful. This post exists because of those conversations.

What they feel is that important things are being lost, and that the people rushing ahead (the accelerationists) aren’t slowing down long enough to respect or even notice the loss…

So this article is lovingly …

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