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This was was originally written in 2019, now updated in 2024.

As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.

To try to stand out… to be more charming… to be more persuasive.

In the early years of my business I thought I had to do that too, but it became exhausting.

In recent years, I’ve actually been trying to blend in… because I’ve noticed that my ideal audience will spot me, even in a sea of content.

Here’s why:

Being flashy tends to…

Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give i…

In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…

Here are the links mentioned:

• Why I decided to uncopyright my content
  
  
• Why I changed my mind about free vs paid content
  
  
• What if you lose people when you post authentic content? Do it anyway…
  
  
• How to s…

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…

I’ve worked for a decade to slowly and steadily build what I would call a “loyal” and “true fan” audience for my business… an audience that feels connected to me not through flashy marketing or clever persuasion, but through shared values and an appreciation for my authentic presence.

So what I share with you below comes from years in the trenches de…