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Recap of My 2023 Best Content, Courses, Lessons Learned
2023 RecapHere's a recap of my 2023 best content, courses, my personal lessons learned...
Posted by George Kao, Authentic Business Coach on Friday, December 15, 2023
In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…
Here are the links mentioned:
I don’t mind being unattractive in my marketing...
I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…
I’ve worked for a decade to slowly and steadily build what I would call a “loyal” and “true fan” audience for my business… an audience that feels connected to me not through flashy marketing or clever persuasion, but through shared values and an appreciation for my authentic presence.
So what I share with you below comes from years in the trenches de…
A Soulful Practice: Moving From Results-Driven towards Authentic Marketing
Results-Driven vs. Authentic MarketingSince you're drawn to my content, I’m going to guess: You’re in business not primarily for the money nor fame. You'd love your business to be an expression of your calling... an opportunity to serve others’ transformation… what I call an “authentic business.” Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby. Yet, when we learn from marketi…
The newest marketing techniques? Focus on substance instead.
Marketing trends? Focus on substance instead.Are you learning marketing? You’ll be tempted to go after the “newest tricks”, the latest ways to “grab” the audience’s attention, and the “must have” software to automate your business. Constant pressure to keep up with new techniques… to prevent falling behind… feels breathless. Do we really have to do this? Even if you ignore the trendiest techniques and software, which will always come and go, you can still succeed by improving the substan…
Authentic Marketing: hold loosely to agenda
Authentic Marketing: hold loosely to agendaI’ve been thinking about the agenda that many marketers have... Grab your attention with compelling headlines Get you on their email list (with a so-called “ethical bribe”) Push you through their sales funnel Keep following up until you buy Persuade you to buy more stuff None of the above are bad per se. What’s not as healthy is the attachment to the process that the audience must go through, which creates a forcefulness that nobody likes...
Po…