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Timing Matters Far Less Than Product-Market Fit…
Timing Matters Far Less Than Product-Market Fit…After launching more than 100 things (courses, coaching, group programs, etc.) I've learned this counterintuitive truth -- timing doesn't really matter. It surprised me too. You can launch any time of the year, month, week, and it will make little difference if you don't have product-market fit. Not timing. What makes a much bigger difference in sales is the right Topic, Person (that you're addressing), and Format... and those insights are …
Why I Stopped Giving It All Away -- The Best Things In Life Aren’t Free
Years ago, I advocated that all content should be given away for free…
We’re all blessed by the billions of free blogs and Youtube videos out there, so it’s better for humanity if more people made the best of their content free, right?
I’ve evolved my stance since then.
I’ve come to see that it’s better for everyone if small creators also charge for some of their content…
The consumer’s relationship to free
There is a clear difference in the reader/viewer’s willingness to engage while consu…
Don't niche yourself. DO niche your offers.
A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche.
Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity.
I get it. I’m the same way. To say that I’m an “authentic business coach” is still very broad, and I teach classes in everything from authentic Ai to facebook ads to book publishing.
Notice that my offers are niched, but not my ove…
Venn Diagram for Authentic Business
In trying to understand your purposeful work, you may have encountered various kinds of complex venn diagrams to express the idea of Ikigai.
Well, here's my version of it... a venn diagram for Authentic Business:
The circle on the right represents your passions, which can be...
- Topics you love to talk about
- Problems you enjoy working on
- People you love …
Stuck on defining your niche? Build an audience first.
When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”
Maybe you’re trying to get clarity too early in your business.
You’re under the illusion that you have to get everything figured out before you can really start to grow your business.
Here’s the typical reasoning:
Define Niche ➜ Create Content & Offerings ➜ Get Clients
In my experience of coaching many so…