Where Soulpreneurs Are Hanging Out Online (Survey Results)

I’ve long wondered where soulpreneurs spend their time online… where they encounter new information and people they want to follow.

By soulpreneurs, I mean professionals like coaches, holistic healers, and content creators who share transformational messages… people like you perhaps :) Heart-led individuals building businesses from a place of soulful expression, not just money-making.

If you understand their digital habits, it helps you connect with more kindred spirits for mutual support, for collaborations and netcaring. Second, if soulpreneurs are your intended content audience, it shows you where to focus your energy to reach them.

To find some answers, I polled my audience. Gratefully 229 people responded! About 90% of them stated that they are soulpreneurs who are actively creating or growing their business. While the group is international, with folks from Europe, Oceania, and Asia, it leans heavily towards the USA, but with a significant representation from Canada, UK, Australia.

Where Soulpreneurs Post Content

First, I asked where people post things.

The early poll results pointed to LinkedIn as the clear leader.

But as more responses came in, the picture shifted. Facebook and Instagram emerged as the top spots where soulpreneurs post, with LinkedIn and YouTube following closely.

Substack rounded out the top five. This aligns with the platforms I teach on, and I believe it’s an accurate snapshot of the landscape.

The Real Story — Posting vs. Paying Attention

But where we post is only half the story. There’s a crucial difference between where we post content and where we actually spend our time surfing, learning, and connecting.

To truly reach people, you need to be where they give their attention.

The results here were revealing.

For instance, I sense that some people post on LinkedIn out of obligation — like, “I should be on LinkedIn.” Surfing there is lower than posting.

Here is a summary of the platforms soulpreneurs told me they “often visit.” This is where they are most likely scrolling and discovering new people.

Platforms like Threads, Twitter (X), and Blue Sky had negligible frequent use, with 75-88% of respondents never visiting them.

A Tiered Strategy for Your Time and Energy

Based on this data, I see a clear, tiered approach for where to invest your efforts for reaching soulpreneurs…

Tier 1: The Must-Haves (YouTube, Facebook, Instagram)

If you want to reach soulpreneurs — as colleagues, collaborators, or clients — you need to be active on one or more of these three platforms.

YouTube is in a class of its own. If you aren’t making videos, you are missing the single biggest opportunity.

Many might object, “I make videos, but no one watches!” The YouTube algorithm needs to see initial traction. Your first job (after making a video) is to promote that YouTube link on other platforms like Facebook and Instagram. As they go and watch, it signals to YouTube that your content is interesting to them. Whether or not they subscribe doesn’t matter much anymore: if YouTube notices that someone is watching your videos, it’ll more likely share your videos to their YouTube home feed in the near future. If interested, I teach a course on YouTube Mastery.

Facebook and Instagram are also huge for soulpreneurs. Consider using Meta Ads to reach them. I teach a course on this: Meta Ads for Soulpreneurs.

Tier 2: The Next Best (LinkedIn & Substack)

If you have the time and energy after focusing on Tier 1, then LinkedIn and Substack are your next best bets.

They are excellent for building authority and a dedicated following with more in-depth content.

For in-depth guidance, check out these courses — LinkedIn for Soulpreneurs and Substack for Soulpreneurs.

Tier 3: For Niche Interests (Insight Timer, Reddit, Pinterest)

These platforms are best if you genuinely enjoy them and they align with your specific niche.

For example, if you’re a meditation guide, Insight Timer is a natural fit. If seeking guidance on how to succeed there, connect with Clare Downham.

Between Reddit and Pinterest, the data suggests Reddit has a slight edge in engagement.

Beyond Social Media: Other Key Hangouts

My survey also asked where else people go for information..

• AI Tools: ChatGPT and Gemini were mentioned frequently. Soulpreneurs are using AI to find information, resources, and even recommendations for other professionals to follow. This prompts me to revamp my Authentic SEO Course. It’ll cover how to show up in AI chats alongside traditional search. Expect that soon — I’ll be focusing on AI SEO in the coming months.
  
  
• Search Engines: Google is still king. No other search engines were mentioned in any significant way.
  
  
• Online Groups: People are active in special-interest communities on platforms like Mighty Networks, Heartbeat, Discord, and Telegram, as well as private Facebook Groups and Simplero communities. If you find fellow soulpreneurs in these groups, keep engaging there for deep connection.
  
  

Of course, Podcasts too.

Podcasts were also mentioned quite often.

The easiest way to start one today is to leverage your video content. While a YouTube playlist can act as a podcast, it won’t distribute to Spotify or Apple Podcasts. For that, use Substack.

When you upload your videos to Substack, a few clicks can turn them into a podcast feed. If you’re already making YouTube videos, you might as well upload them to Substack to reach people who prefer to listen.

Your Turn:

I hope this data gives you clarity and helps you use your precious energy more effectively.

Now, I’m curious: What will you do with this information? Will you carve out more time for something you’ve neglected, like YouTube? Start fresh on Substack? Or cut back on low-impact platforms? Share your thoughts — I’d love to hear.

Thanks for reading. I hope that this post will spark useful action in your soul-led business. 

To get more accurate data for your audience, I recommend asking them directly, by giving them a list of platforms and asking which ones they most enjoy surfing to find information and interesting people to follow. If you do poll them, I’d love for you to comment below and share what your overall learnings are. 🙏🏼