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Meta Ads Made Simple:
A Step-by-Step Course To Learn
How to Attract Clients via FB & IG Ads

Tired of struggling to find clients? Do you wish Meta Ads felt less overwhelming and more... you? 

Discover the Meta Ads Made Simple way to connect with your ideal audience and fill your client roster, authentically. 😊

Hello, dear soulpreneur,

Would you love to reach more of the people who resonate with your energy signature? Perhaps you have an amazing course, a transformative coaching program, or a healing wellness service, but getting the word out feels like a constant uphill climb… 

You've likely heard about Meta Ads (Facebook & Instagram) and wondered if they could work for you. But maybe you've been put off by:

• The sheer complexity of the Ads Manager, feeling like you need a marketing degree just to understand it… 
  
  
• The fear of wasting precious money on ads that don't deliver… 
  
  
• Worries about ads feeling "salesy" or out of alignment with your heart-centered values… 
  
  
• Past attempts that left you frustrated and feeling like you’re in a maze… 

If any of this resonates, know you're not alone. Many soulpreneurs feel this way. 

What if there was a simpler and more authentic way to approach Meta Ads?

Introducing – Meta Ads Made Simple. Your Step-by-Step Guide To Attracting Clients via FB & IG Ads. (Without spending hours banging your head against impossible technology!)

This isn't just another ads course. This is your permission slip to work lightly, experiment playfully, and learn how to make Meta Ads work for your unique, purpose-driven business. We believe that attracting clients can feel good, aligned, and effective – all at the same time.

Imagine what it would feel like to:

• Reach your ideal clients – the ones who are actively looking for what you offer – with targeted, heartfelt messages.
  
  
• Fill your courses and programs with enthusiastic, paying students, thanks to ads.
  
  
• Attract clients to your wellness practice or coaching services with more ease.
  
  
• Generate leads and sales affordably, without a giant budget or wasting money.
  
  
• Feel good about your marketing, knowing it’s authentic and truly serving both you and your audience.
  
  
• Understand how paid ads can beautifully complement all your organic efforts (like your content and netcaring).

This is all possible, and we're here to guide you every step of the way. 🙏🏼

Your Teachers:

This course is co-taught by two passionate educators who believe in the power of simple, authentic marketing:

George Kao: That's me! 😊 As an Authentic Business Coach, I'm dedicated to helping soulpreneurs like you share your gifts widely and joyfully. I'll be here to ensure our approach feels light, aligned, and deeply supportive of your values. I’ve also taught several courses about Facebook Ads and Instagram Marketing since 2018.

Malini Ratnam: Malini is an experienced and heart-centered Ads specialist and agency owner who excels at making the technical aspects of Meta Ads clear, understandable, and actionable. She also teaches at The University of North Texas. Her courses include E-commerce, Search Marketing, Email Marketing, and Social Media Marketing.

Together, we've blended strategic, results-oriented ad knowledge with a soul-centered perspective, creating a learning experience that's both practical and inspiring.

We lovingly designed this course for:

• Wellness practitioners & coaches looking to attract more clients.
  
  
• Freelancers & solopreneurs interested in running ads affordably.
  
  
• Small business owners who need to generate leads & sales without wasting money.
  
  
• Online course creators who want to fill their programs with paying students.

If you value authenticity, and you're ready for a supportive and practical path to using Meta Ads effectively, then you're in the right place.💛

Testimonials:

(from an earlier version of this course)

What you'll discover in this course:

We've structured this course into clear, bite-sized modules, so you can learn progressively and implement as you go. 

Here’s a preview of your learning journey:

Pre-Module: The Mindset & Expectations for Paid Ads

• Start with the right foundation! Understand the truth about ads, how the Meta algorithm works, and cultivate the mindset of a strategic, patient tester. This module alone can save you so much frustration. 😅

Module 1: Foundations of Paid Ads

• Understand why and how ads work, especially for soulpreneurs.
• Learn about the buyer’s journey and how ads fit into your overall marketing ecosystem.
• Discover the key differences between Facebook and Instagram ads and where your audience spends their time.
  
  

Module 2: Setting Up for Success – Before You Run Ads

• Get the crucial tech pieces in place with ease: We'll walk you through setting up your Meta Business Manager and Facebook Pixel step-by-step.
• Understand custom conversions and events for tracking what truly matters.
• Optimize your Instagram and Facebook profiles to build credibility and make your ads even more effective.
• Learn about ad policies (especially for wellness/coaching) to avoid common pitfalls.
  
  

Module 3: Crafting the Perfect Ad Strategy

• Choose the right campaign objectives for your goals – more effective than just boosting posts!
• Explore different types of ads (video, carousel, lead forms) and when to use them.
• Understand cold, warm, and hot audiences and map out an authentic funnel strategy – from awareness to sales.
  
  

Module 4: Targeting the Right Audience

• Dive deep into finding your people using demographics, interests, and behaviors.
• Unlock the power of Custom Audiences (website visitors, email list, engaged users) and Lookalike Audiences to find more high-value customers.
• Learn the important secret of excluding the wrong audiences to save your budget.
  
  

Module 5: Creating Scroll-Stopping Ad Creatives & Copy

• Discover what makes an ad truly stand out in a busy feed.
• Learn how to write effective, authentic ad copy using simple frameworks.
• Get guidance on designing engaging images and videos with easy-to-use tools like Canva.
  
  

Module 6: Budgeting & Bidding Strategies

• Clarity about how much you should spend to see results (hint: you don’t need a huge budget!).
• Understand Campaign Budget Optimization (CBO) vs. Ad Set Budget (ABO).
• Learn how to scale successful ads without derailing your results or budget.
  
  

Module 7: Tracking & Optimizing for Maximum ROI

• Make sense of ad metrics (CTR, CPM, ROAS, etc.) – what to watch and what it means.
• Learn how to A/B test your images, headlines, and audiences – simply – for continuous improvement.
• Know how to analyze reports and fix underperforming ads with confidence.
  
  

Module 8: Retargeting & Scaling – The Secret to Profitable Ads

• Master retargeting strategies – often your most profitable campaigns!
• Explore automating ads and scaling winning campaigns effectively.
• Be inspired by a real-world case study of ad success.
  
  

Module 9: Troubleshooting & Common Pitfalls

• Know what to do if your ads aren’t getting approved or if they stop working.
• Learn how to avoid ad fatigue and what to do if your account faces issues.
  
  

Module 10: Running Your First Ad – Hands-On Walkthrough

• Bring it all together! We'll guide you step-by-step as you set up and launch your very first campaign with confidence.
• Learn how to monitor those crucial first-week results and make smart tweaks.
  
  

Plus, you’ll receive these bonuses to support your journey:

✅ Ad Copy & Creative Templates: Plug-and-play scripts to get you started with effective  ads, infused with authenticity.

✅ Budget Calculator for Ads: Easily estimate your spending and potential for attracting clients.

✅ Retargeting Blueprint: A clear summary sheet for setting up powerful retargeting ads after you have completed the course training.

✅ Wellness & Course Creator Ad Examples: Real-world inspiration you can adapt.

Dates/Times of our Live Calls:

The modules are taught live (and recorded) on the following dates:

• Tues June 3 = Pre-Module + Module 1
• Tues June 10 = Modules 2 & 3
• Tues June 17 = Modules 4 & 5
• Tues June 24 = Modules 6 & 7
• Tues July 1 = Modules 8, 9, 10
• Malini Ratnam will be the main teacher for the above modules.
• Tues July 8 = Wrap Up (George Kao will be teaching in Malini's absence)

All of the above are @ 9am US Pac / 12pm East / 5pm London.

If there’s enough interest (there probably will be!) I will also host additional sessions to accommodate Australia-Asia daytime attendance.

All of the teaching is recorded. You can join this course anytime and take it at your own best pace. You receive lifetime access to the content as well as ongoing private student discussion.

We believe in providing immense value.

Think about what it would mean for your business
and your peace of mind to have a reliable,
authentic way to attract clients month after month.

Are you ready to make Meta Ads simple and effective for your soul-centered business?

No more tech overwhelm.

No more guessing.

Just a clear, step-by-step path to authentically connecting with the people you’re meant to serve, guided by experienced teachers who genuinely care about your success.

Let's do this together! 😊