Blog
Create only for your future true fans.
you must create better content.
To create better content,
you need a lot more practice creating and publishing.
To get more practice publishing,
you must get over the fear of your audience’s judgment…
Dedicate yourself to the practice of creating and publishing.
Detach from whether (and how) your audience engages or not.
When you are hesitant to publish content, is there any judgmental voice or face in your mind?
Don’t make your content for that person.
Or…
Which of Your Ideas Should Be Free vs. Paid Content?
How to decide what content you should offer for free — versus what to charge for?
Over time my thinking on this has evolved. I initially championed that all content should be free… for its potential to accelerate societal progress, while also building oneself an audience.
While I still believe in the power of free content (and offer it as much as I can!) I now seek to emphasize the vital role of paid content too…
Teachers and Authors Deserve a Livelihood
If you thrive in teaching a…
My Top Advice for Creating Consistently & Authentically
My content creation journey began in 2014.
- I’ve now written more than 1,000 pieces (scattered over social media, about 300 are on my blog)
- I’ve self-published 5 books, three of them have 2nd editions already
- I’ve taught dozens of online courses, 24 of which are currently active for sale on my website
- I’ve recorded more than 2,000 videos for my YouTube channel
In this article, I’ll share the top lessons I’ve learned about creating authentic content and showing up consistently…
Ever feel like you are *bothering* people with your content… adding to the noise?
Do you ever feel like you’re bothering people, when you post your content?
One of my students wrote:
“Consistency of communication is my goal. To hold myself more accountable to this and get over the problem I have with feeling that I am bothering people by sending them content via email or other means, even if they have signed up for my list!!”
Maybe you can relate. I appreciate your sensitivity! It means you’re being thoughtful and courteous about other people’s time and attention – t…
Don’t be afraid to lose people -- create your most authentic content
Gary Vaynerchuk curses a lot in his videos. Turns off a lot of people. I used to dislike him a lot. But he kept showing up on social media so I eventually started watching to see what the hype was all about. Then I became a big fan.
Seth Godin, who has written thousands of blog posts, never includes any images. He even has typos sometimes. I’ve humbly emailed suggestions and he’s very open about making corrections. He probably loses a lot of potential readers. I ignored Seth for a long time, bu…