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Will Creating Free Content Get You More Clients?
The journey of content creation can be an emotional rollercoaster… especially if you’re desperately trying to turn your free readers/viewers into paying clients.
A recent message from a reader dramatically illustrates this:
“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said …
On a Regular Basis, Repost Your Old Best Content
Hearing a song you love on the radio, you might wish they played it again soon.
The same is true for your audience’s response to your best content :)
So it’s good to have a consistent rhythm of reposting your popular articles, videos, or podcast episodes.
This may give you some relief — you don’t have to keep creating new content forever! Although, it is good for your creativity/mental fitness to experiment sometimes :)
So in addition to occasionally exploring and creating new stuff, b…
Not Inspired? Don’t Trust That Feeling. Use Your “Old” Ideas…
Ever captured an idea, only to revisit it a few days later and feel uninspired? You’re second-guessing your initial excitement.
“Maybe this wasn’t a good idea after all…”
This is quite normal, in my experience. We get that burst of brilliance when a new idea strikes. It feels important, sometimes even life-changing. But give it a few days, and that initial excitement often fades.
Novelty carries the feeling of brilliance — that moment when all this context from your past merges with a c…
Content Ideas for Coaches & Facilitators
Coaches often tell me:
“I’m not a consultant or teacher, so I can’t create content.”
The assumption is that because coaches help clients find their own best answers (rather than the coach giving them answers), the coach shouldn’t be teaching or creating content.
This is certainly an example of a limiting belief ;-) and prevents many coaches from expanding their potential in business and creativity.
If you had a larger audience (grown through content sharing), you’d have more …
7 Authentic Ways to Get More Visibility For Your Content
I receive this question often –
“How to get more visibility for my content?”
Here’s my response:
Start with posting where you already have engagement.
If you haven’t started social media yet, or it’s been a long time, then it’s time to test the few platforms that intrigue you most, and see where you get the most reactions and comments.
Perhaps it’s posting to your Facebook profile, or to LinkedIn. Or Instagram, X (twitter), Threads, YouTube, Tiktok. Whichever platforms interest you (o…