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"Life is unpredictable… how do I create consistently?"
When life is tumultuous, creating consistently can feel impossible.
Unexpected work obligations, family caretaking, travel emergencies, etc. Finding the time and mental space to be creative can feel overwhelming.
Here’s a way of thinking about it that changed the process for me:
Imagine you’ve promised a good friend — someone you genuinely care about — that you’ll reach out every single day. Your friend is struggling. They need your presence, your advice, or simply your thoughtful voice.
…Uninspired, but willing.
…but I am willing to try.
It’s how I begin work most days.
This very piece you’re reading started with an uninspired mood.
The same with my videos — when I record them, it’s almost a guarantee that I’m not feeling inspired at the beginning. I don’t go around all day feeling eager to be on camera! Yet, I show up because I committed to doing it, and have a belief that what I share might eventually help someone.
For me, working conditions don…
The Client Awareness Journey - 5 Phases Towards Working With You
As coaches and consultants, we’re not just in the business of personal and professional transformation; we’re also guiding potential clients through what I call the “Awareness Journey.”
The model originated from Eugene Schwartz’s 1966 “Breakthrough Advertising” book, where he introduces the five stages of customer awareness. I’ve adapted it for the transformational process of coaching and consulting.
When you understand these 5 Awareness phases, you can tailor your message, connect with potent…
The 3 Stages of Content
There’s a common mistake I see from aspiring content creators:
You have an idea that inspires you… so you think that it must excite other people, too!
Therefore, you put lots of time and energy into packaging that idea into a book… or a course… or you create an amazing video, and after a lot of hard work, you share it with the world…
What usually happens?
There’s less response than you hoped for.
Why does this happen?
You fell in love with your own idea, without adequately testing to see…
Practice publishing your raw ideas in obscurity
Is it easier to publish content when you have a big audience, or a small one?
It might seem obvious that a big audience is easier… but what you read below might help you value the small audience you might have right now…
Years ago I went to a Robin Williams’ comedy event called “Raw” where he was testing out new material.
A big fan of his movies — I was very surprised that most of the jokes at the event were terrible. He was so un-funny!
Later I found out that this is how many comedian…