Blog

Results-Driven vs. Authentic Marketing

Since you're drawn to my content, I’m going to guess: You’re in business not primarily for the money nor fame. You'd love your business to be an expression of your calling... an opportunity to serve others’ transformation… what I call an “authentic business.” Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby. Yet, when we learn from marketi…

It’s deeply “fun” to build an Authentic Business 🙂

Our society usually defines “fun” as being instantly entertained: watching funny videos, playing games, buying cool stuff, drinking and eating. There’s nothing wrong with material pleasures when it’s in service of self-care. Especially when such activities are in connection with others. The distorted perspective happens when we assume that kind of “fun” is supposed to be infused throughout the activities of building a business, or in the …

Profound Ease while Building Your Authentic Business…

Don’t we all wish that building an authentic business can feel “easy”? That just about any action you take in your business results in greater income? I offer a couple of reframes in this video that I hope will support true ease...

Posted by George Kao, Authentic Business Coach on Friday, September 1, 2023

Aim not for fame, but for service.

There's an unspoken assumption in marketing: More followers or fans lead to more clients, more fulfillment, more freedom. This is like saying more money equals more happiness. These are seductive ideas because they contain a grain of truth, but they also come with an unexpected price...

Posted by George Kao, Authentic Business Coach on Friday, July 21, 2023

Extrinsic vs. Intrinsic Motivation for Business

Observe the business experts you follow: notice the core message of their emails, social media, and websites… Are they trying to tempt you with big incomes and large followings? "Make 7 figures!” "Get one hundred thousand followers!” By selling wealth and fame, they are leading some people towards anxiety and depression. A business built on extrinsic (or external) motivations will eventually foster unhappiness. On the other hand, an authenti…