Blog

Should you create “irresistible” offers?


Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:

  • You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…

  • You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…

  • You’ll learn how to create your unique, aligned, and irresistible marketing statement!

There’s no need to go looking for who wrote t…

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Authentic Marketing Principles for Getting More Clients


​How they go from "I don't know who you are" ... to… "I’d love to be your client!"

To get more clients, you essentially need more of the right people to discover you, then having enough trust to buy what you sell.

For us solopreneurs, we don’t need complex funnels. Instead, we need to apply some principles…
Being Discovered

Three key ways I often teach about how to be discovered by prospective clients:

  1. Authentic content – instead of seeing content creation as a chore, look at it…

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The Authentic Business Quadrants: Pathways to Meaningful Income

You’re passionate about providing what you believe to be a much needed service. You put it out there… yet you’re surprised that not enough people buy. 

With such a great idea, why isn’t your business working… yet?
Over the years I’ve met many inspired, visionary, heart-based people who are missing a core understanding about marketing. A hard truth that’s important to reflect on:

It’s difficult to sell something unless people already want it. 

In other words, to make money, you’ll need to sell wh…

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True Dedication to Service Brings Longevity of Business


​​It’s sad to see many of the peers I started with in business a decade ago are no longer updating their public presences (social media and website).

Back then, we all talked a big game about being mission-driven, out to change the world or at least, our industry. Most of them are no longer around. Most of them are still alive, but not in terms of the relationship to their audience... 
Some of them probably made enough money for an early modest retirement. 

Others might have gone bac…

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Authentic Creativity & Making Money


​“I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby-time into my life.
 
Although everything I create is because I love it, I tend to always have that background question: ‘Will it make me money?’
 
I want to get to a place where I feel I can try things and fail and be totally fine with it…”

 
–a reader sent this to me.
Indeed, it’s a life that many of us heart-base…

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