What are the most productive actions in your business?
Checking off more items on your to-do list? Working longer hours? Getting another certification? Trying to perfect your website?
These can feel productive… however, it is an illusion most of the time, as you spend another week / month / year not experiencing your true livelihood.
Besides having a "to do" list, you may want to define a TO-DROP list as well.
Otherwise you might be doing busy work that feels like movement, but isn't really helping your business.
Here is how I define "true productivity" in business:
Valuable interaction with the people your business can best serve, that inspires their reciprocity.
It’s being in touch with your market, rather than being in your own head.
You’ll know that it’s valuable interaction, and an ideal audience, if it inspires reciprocity of some kind (likes, comments, shares, inquiries, purchases.) If that activity doesn’t inspire your some reciprocity from your audience, you should question that activity.
Who are the people your business can best serve?
If your workday doesn’t include being in contact with one of more of these people, you might want to question how you are spending your working time.
The interaction needs to be considered “valuable” by the recipient, and also brings value in some way to your business, at least in the long-term. I’ll share examples from my own list:
My Truly Productive TO-DO List
The above 22 actions are what I spend my working days on.
This is how I stay truly productive.
The following are the tempting items that seem productive but need to be continually questioned if it’s happening during working hours…
Questionable TO-DROP List
In summary, I minimize the work that I do in isolation. During working hours, whenever possible, always be getting feedback from the market or being in valuable contact with your ideal audience -- via content, offerings, or conversations.
I encourage you to write down your own lists:
Truly Productive TO-DO List
Questionable TO-DROP List
Borrow from my lists above if you’d like!
Feel free to copy/paste your lists as a comment below this FB video if you want my feedback.
Wishing you joyful -- and true -- productivity!
This has been a chapter from the book Joyful Productivity -- A Solopreneur's Guide to Creativity and Well-Being
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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