What does it mean to be "productive" in your business?
Checking off more items on your to-do list? Working longer hours? Doing more training? Getting another certification? Trying to perfect your website?
These can feel productive… however, it is an illusion most of the time, as you spend another week / month / year not experiencing your true livelihood.
True productivity in business is this -- Valuable contact/service, with your ideal audience, that inspires their reciprocity.
In other words, it’s being in touch with people that your business can most help. It’s getting feedback from your market, rather than being in your own head, or working in isolation.
These are your ideal audience:
1. Current clients
2. Ideal prospective clients
3. Ideal former clients
4. Current referral sources
5. Former referral sources
6. Ideal referral sources
7. The biggest fans of your content
If your day isn’t filled with being in contact with these people, you might want to question what you’re doing with your day.
"Being in touch" with these people can take many forms. Here are some suggestions:
The Truly Productive TO-DO List
The above actions are what I spend my working days, weeks, and months on.
This is how I stay truly productive.
The following are the tempting items that seem productive, but need to be continually questioned if it’s during your working hours…
Questionable TO-DROP List
In summary, avoid doing any work in isolation. During working hours, whenever possible, always be getting feedback from the market or being in actual contact with your ideal audience -- via content, offerings, or conversations.
I encourage you to write down your own:
Borrow as much as you want from my own lists above.
If you’d like, feel free to copy/paste your lists in the comments below, especially if you want my feedback on them.
Wishing you joyful -- and true -- productivity!
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
This blog only contains some of George's best writings. To see all of his recent writings, visit his Medium.com profile.
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