Blog

💸 How much should you spend on coaching / mentoring for your business and marketing? 🤔



Someone asked what I thought about paying $20,000 per year for a business coach…  

Of course, it’s fine if you’re having a very worthwhile experience, and if you are gradually paying for it. My concern is when you’re paying a large sum and the coach is new to you, yet promising you the sun, the moon, and the stars.

Many of us idealistic business owners are easily taken by big promises from authoritative-looking coaches. We can end up wasting tho…

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Charge more money to get more motivated clients?

 



A reader asked:

 “We often hear that we only commit to things we pay a dear price for. Today a coach tried to sell me a £20k program to work with him 1-o-1, weekly sessions for a year. And he justifies the price with the need to commit: if you pay for a cheap service you won't be so likely to commit to change.

As a healer, I wonder if selling high price packages might actually help my clients stick with my healing programs instead of being distracted by the next thing they find online.

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The Most Secure Investment


​Cryptocurrency is a gamble. The stock market is volatile. Shockingly, even bonds don’t feel safe anymore.


The best investment for most of us is – and has always been – in improving our own monetizable skills.

You will never have to worry about ups and downs. It’s always valuable. It’s the highest sustainable return on investment in money and in your personal growth. Win-win.

I wrote in December 2017, at the height of that Bitcoin bubble, about why I’m not investing in cryptocurrency. I still agree…

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Authentic Creativity & Making Money


​“I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby-time into my life.
 
Although everything I create is because I love it, I tend to always have that background question: ‘Will it make me money?’
 
I want to get to a place where I feel I can try things and fail and be totally fine with it…”

 
–a reader sent this to me.
Indeed, it’s a life that many of us heart-base…

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Sliding Scale Pricing: Why I Don’t Recommend It


​I have several colleagues and clients who offer sliding-scale pricing. Some of them advocate for it, so it’s touchy for me to disagree with that strategy, but I feel it’s important to share my point of view about it. I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers. 
Even if there are a few people who are doing it effectively, I think they are exceptions. Most of us would have a more sustainable business i…

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