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The Client Awareness Journey - 5 Phases Towards Working With You
As coaches and consultants, we’re not just in the business of personal and professional transformation; we’re also guiding potential clients through what I call the “Awareness Journey.”
The model originated from Eugene Schwartz’s 1966 “Breakthrough Advertising” book, where he introduces the five stages of customer awareness. I’ve adapted it for the transformational process of coaching and consulting.
When you understand these 5 Awareness phases, you can tailor your message, connect with potent…
Reaching Affluent Consumers (ACs) on Social Media in 2025
This report was generated by Google Gemini Deep Research with prompting and adjustments by George Kao.
Introduction
The number of affluent consumers (ACs) is steadily increasing across the globe, making them a highly desirable target audience for a variety of businesses. Social media has become a critical tool for reaching this demographic, but with a wide array of platforms available, it can be challenging to determine the most effective channels for connecting with ACs in 2025. This report…
“I do outreach for my business, but very few people respond… what’s wrong with what I’m doing?”
You might be posting on social media about your business, or emailing your friends, and still… few people respond back...
Posted by George Kao, Authentic Business Coach on Friday, June 7, 2024
You might be posting on social media about your business, or emailing your friends, and still… few people respond back with enthusiastic support. What’s going on?
Before I share some advice in this article that can generally apply to the variety of people reading this, I should mention that I …
Separate your Content from your Selling
Separate Your Content from Your SellingMany of us heart-based entrepreneurs feel conflicted about having to "market" ourselves... so we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something… I used to do that (it’s what’s taught out there in marketing circles), and I always felt a conflict in my conscience. Eventually, I began to be careful…
Building trust is more important than making the sale.
The next time an expert tells you that a marketing or conversion tactic “works”... ask this question:
“It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”
Years ago, I used to care only about the small percentage of my audience who converted. I was all about the sale, about getting the transaction. What about the remainder of the audience? I thought of them as “illusory clie…