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Your True Fans -- focus on them instead of getting "more traffic"


Some marketing experts want you to focus on “list-building” or getting lots of “traffic”.

It can make us start to do things that are inauthentic. For example, using “lead magnets” to grow an email list, or making popular posts on social media that aren’t true to our business or authenticity. 

What if instead we focus on serving the just right "people", instead of always getting more “traffic”? The shift seems subtle, but it’s important: a more relational language continually trains us …

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The Most Secure Investment


​Cryptocurrency is a gamble. The stock market is volatile. Shockingly, even bonds don’t feel safe anymore.


The best investment for most of us is – and has always been – in improving our own monetizable skills.

You will never have to worry about ups and downs. It’s always valuable. It’s the highest sustainable return on investment in money and in your personal growth. Win-win.
I wrote in December 2017, at the height of that Bitcoin bubble, about why I’m not investing in cryptocurrency. I s…

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Don’t fixate on “growing an Email List”... instead, grow a holistic audience.


​“How do I grow my email list?"

 
I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.
 
It’s a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.
 
None of us need an “email list”. What we actually want is an audience who cares about what we offer.
It is essential for authentic marketing to switch our mindset from “building an email list” to growing an

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Word of mouth marketing: what's the most reliable way to get client referrals?


​I often hear people say – "The #1 way I get clients is through word-of-mouth."


Yet, that’s true for everyone. All of us get most of our clients through word of mouth – at first – before our marketing engine takes off. Our initial batch of clients are likely to arise from our personal network, if we have done a good job of telling them about it.

However, if after tapping into your personal network you still don't have plenty of clients, then the answer is simple: you need to do more mar…

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Good people -- please don’t quit facebook & social media…

Compared to the blog post below, the video above communicates
this message with more passion and nuance.
Watch it if you can :)

​“If you get tired, learn to rest, not to quit.” -- Banksy

There are good people in my circles -- those I would love to stay in connection with -- who are tempted (or have decided) to deactivate their Facebook accounts… or even leave social media altogether.

This makes it harder to stay in touch, and far less likely for them to be top of mind for me. I’m also …

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