Rethinking Marketing Strategy: An Authentic Approach to Ads
Ads cannot save a business. It only expands what's already working.
There’s a deep misunderstanding of what paying for Ads is about, for an authentic business. It begins with the common idea that marketing is about trying to convert visitors as soon as possible into buyers. The more successful your marketing, the quicker a stranger becomes a buyer, right? This is the core flaw that I see so many marketers doing.Posted by George Kao, Authentic Business Coach on Friday, June 9, 2023
10 Year Plan for Authentic Business
Here is a plan to help you create a business that expresses your soul -- and allows you to have a semi-retirement lifestyle.
What’s possible with this plan:
- Year 2: Part-time income with providing your authentic service.
- Year 4: Full-time income by providing both 1-1 and group offerings.
- Year 10: Full-time income, somewhat passively, allowing for semi-retirement, and being one of the best in your field.
Although this is called a 10-Year Pl…
Even if you're not posting any content, don’t neglect to do gentle launches 🌱
Maybe it’s my fault.
I’ve written and spoken for years about how beneficial it is to be creating content consistently.
Now, some of you are feeling guilty if you aren’t being consistent with it.
You might even be letting it stop you from doing gentle launches on a consistent basis.
What’s a “gentle launch”? Very simply put: it’s posting 1-2 messages on social media (and to your email newsletter) about …
Break the pattern of delay. Stop "preparing"...
A common thought-pattern that prevents a lot of people from making progress in their business:
Before I... [take the next real step in my business]
…I need to first do [some preparatory action that takes a lot of time]
…so that I'll feel more ready/confident to move forward.
This is a dangerous train of thought because "preparation" always sounds logical... until you wake up to the fact that you have already been preparing for …
First Steps to Starting a Solopreneur Service-Based Business
When starting a business, many people think that one of the first tasks is to build a website.
The more experienced I get in helping new businesses get traction, the more my perspective on this has shifted — I now believe that a website is useless for most new businesses… possibly even harmful.
If you are working to become a coach, consultant, mentor, healer, or other type of solopreneur service-based business, I recommend that you don’t build a website yet...