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Even if you're not posting any content, don’t neglect your gentle launches 🌱
For years I’ve been encouraging my readers to practice a rhythm of gentle launches. Maybe you’ve even done one or two. But then maybe you stopped doing them.
The loss in momentum is often due to:
- Content guilt (“I haven’t posted in weeks — I can’t just sell now, can I?”).
- Or the second or third gentle launch didn’t get any enrollments, so you took that as “don’t keep trying!”
- Or, you never set up an ongoing rhythm in the first place — just a one-off attempt, and then “life” happene…
The FTApr Webinar Strategy: A Simple, Soulful Way To Share Your Work
I enjoy running free webinars. After years of experimenting (and fumbling through different formats!) I’ve landed on one I’ve come to love: a way of gathering a group of people live, many of whom I’ve never met, and spending 90 minutes exploring something we care about, together. It’s become one of the more joyful practices in my work.
It didn’t start this way. Like many soulpreneurs, I began with the default approach: teach something for free, leave the recording available forever, and hope a …
Recap of My 2023 Best Content, Courses, Lessons Learned
In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…
Here are the links mentioned:
- Why I decided to uncopyright my content
- Why I changed my mind about free vs paid content
- What if you lose people when you post authentic content? Do it anyway…
- How to sustain your social media presence… authentically?
- Self-employed people: You do not need a sales funnel to succeed…
- Stop organizing so much. Publish your knowledge as soon…
Rethinking Marketing Strategy: An Authentic Approach to Ads
There’s a deep misunderstanding of what paying for Ads is about, for an authentic business.
It begins with the common idea that marketing is about trying to convert visitors as soon as possible into buyers. The more successful your marketing, the quicker a stranger becomes a buyer, right?
This is the core flaw I see with so many marketers.
They spend so much money on Ads, all aimed at either converting people into buyers, or getting opt-ins for their sales funnels.
A Different Appr…
10 Year Plan for Authentic Business
Here is a plan to help you create a business that expresses your soul -- and allows you to have a semi-retirement lifestyle.
What’s possible with this plan:
- Year 2: Part-time income with providing your authentic service.
- Year 4: Full-time income by providing both 1-1 and group offerings.
- Year 10: Full-time income, somewhat passively, allowing for semi-retirement, and being one of the best in your field.
Although this is called a 10-Year Plan, you might be able to speed things up. It de…