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Don’t fixate on “growing an Email List”... instead, grow a holistic audience.


​“How do I grow my email list?"

 
I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.
 
It’s a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.
 
None of us need an “email list”. What we actually want is an audience who cares about what we offer.
It is essential for authentic marketing to switch our mindset from “building an email list” to growing an

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Principles of Authentic Sales Conversations


It’s unfortunate that most sales conversations don’t feel authentic and uplifting.

​Here is the typical framework:
1. Cleverly remind the prospective client of their frustrations, blocks, and symptoms that made them want to seek out a solution. Ask questions or tell stories to get them to really feel the pain and how bad it would be to stay there. (Try to get them to the point of feeling desperation about solving the problem!)

2. Get them dreaming about what’s possible, the ideal lif…

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Why it's hard to successfully sell our passion projects (and what to do about it)


​Why is it hard to sell art... or anything you passionately create?


When we create something, we're hugely biased toward it. 

We took a long journey to get there, to make that vision a reality.

Yet we’re surprised when the thing doesn't sell well. Others just “don’t get it!”, we think.
Here’s what happened – your experience of the "aha!" moments, during the long journey of creating, all happened within your own experience… nobody saw it. Therefore, you’re the only one who finds the …

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How to *not* sound salesy when marketing your business on social media?


​Solopreneurs sometimes wish that they didn’t have to do marketing, and people would just
discover them and inquire about their services.

For a lucky few, that non-strategy might work. 

For the rest of us?  We have to learn how to do good marketing…
Yet, maybe you’ve tried posting about your services on social media, and got discouraged about receiving little engagement. Maybe you get far fewer likes and comments about your business, compared to your other social media posts, such as…

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Authentic Marketing Principles for Getting More Clients


​How they go from "I don't know who you are" ... to… "I’d love to be your client!"

To get more clients, you essentially need more of the right people to discover you, then having enough trust to buy what you sell.

For us solopreneurs, we don’t need complex funnels. Instead, we need to apply some principles…
Being Discovered

Three key ways I often teach about how to be discovered by prospective clients:

  1. Authentic content – instead of seeing content creation as a chore, look at it…

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