Blog

It’s been 16 years of running my own business. I started in 2009, and gratefully reached a six figure annual income by 2011. It’s not like this for most soulpreneur businesses. I’ve been thinking about the reality of how most of them actually develop. Not the fairy tale version where you launch and immediately start making money, but the more realistic journey that unfolds in stages.

Many soulpreneurs are suffering with unrealistic expectations, because they don’t realize which stage they’re ac…

Recent research from MIT about AI usage has surfaced the problem of “Cognitive Debt.” It suggests that using AI for writing tasks could lead to lower mental engagement and a weaker sense of ownership over our ideas.

The fear is that by offloading our thinking, we might weaken the very mental muscles we rely on…

This is especially valid for soulpreneurs. Our work is built on deep reflection, intuition, and the unique grounded insights from our personal journey. The last thing we want is to outs…

What is “deep work”?

Cal Newport’s book basically defines it as: deliberately focusing on important and purposeful tasks, so that you can maximize learning, creativity, and productivity. That’s a wonderful aim to have.

But if you’re anything like me, you want to do work not only for the results, but for personal growth and transformation too.

So let’s explore “deep” work… more deeply :)

Redefining Work and Productivity

Work has typically been defined as a means to an end — you work to get r…

Most of my life, I’ve struggled with being consistent with good habits and keeping up with my work.

If you’re a heart-based business owner or intuitive worker, maybe you can relate — feeling the resistance to doing certain important things, and letting hour after hour, day after day, pass.

I used to be devastated when I realized that I was the one standing in my own way. I had all these dreams and visions, but my lack of discipline made them feel impossible. I thought I was unchangeable.

Than…

When life is tumultuous, creating consistently can feel impossible.

Unexpected work obligations, family caretaking, travel emergencies, etc. Finding the time and mental space to be creative can feel overwhelming.

Here’s a way of thinking about it that changed the process for me:

Imagine you’ve promised a good friend — someone you genuinely care about — that you’ll reach out every single day. Your friend is struggling. They need your presence, your advice, or simply your thoughtful voice.

You…