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What If Your Focus Problem Isn't a Discipline Problem?

Cover Focus Tips for Soulpreneurs

You’ve tried the timers. The 90-minute block everyone swears by, the perfect morning routine, the system a podcast promised would change your life.

And somewhere along the way — maybe after the third or fourth setup stopped working — a sneaky thought came: the problem must simply be me… my character… my willpower.

I know that disempowering thought all too well. Have heard it in my mind (and from authoritative figures) all my life.

I now see that it’s a lie.

“I just need more willpowe…

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How to be authentic on social media, and sustain your presence there?

aim for presence not perfection

Over the years, many soulpreneurs have written to me with this kind of concern:

“I’m not sure I can sustain a presence on social media, even if it’s good for business… it feels exhausting to have to keep up an image of who I am. Or maybe I will run out of things to say…”

I’m with you. If I had to pretend to be someone I’m not, it would exhaust me too.

It’s the feeling of having to keep up an image — knowing you “should” be present online, but dreading the regularity of having to show up…

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Even if you're not posting any content, don’t neglect to do gentle launches 🌱

Practice a rhythm of gentle launches

For years I’ve been encouraging my readers to practice a rhythm of gentle launches. Maybe you’ve even done one or two. But then maybe you stopped doing them.

The loss in momentum is often due to:

  • Content guilt (“I haven’t posted in weeks — I can’t just sell now, can I?”).
  • Or the second or third gentle launch didn’t get any enrollments, so you took that as “don’t keep trying!”
  • Or, you never set up an ongoing rhythm in the first place — just a one-off attempt, and then “life” happene…

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Soulpreneur, You’re Being a Little “Delulu”… and that’s a Good Thing :)

contemplative soulpreneur being a bit delulu

Over the years, a lot of soulpreneurs have recounted to me a conversation they have with loved ones. It happens at the dinner table, or in the car, or in a text thread they keep rereading. A caring family member or close friend says some version of:

Maybe it’s time to be realistic about your “business”…

I know that conversation too well. To this day — 17 years after I’ve been making a full-time income in my business — my parents still aren’t clear what I do (it’s outside their understanding of…

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IDEA: How to Use AI Without Losing Your Soul

The IDEA framework for working well with AI

If you’ve asked a chatbot to write a blog post, you’ve seen how ridiculously easy it is. Within minutes you have a “polished” article about any topic in the world.

Or ask for a plan, or to figure out a problem, and BOOM you have more ideas than you know what to do with.

And that’s dangerous.

Those of us who use chatbots a lot are at risk of losing our muscles of thinking, writing, authentic creating…

A writer recently confessed on Reddit that they no longer trust their instincts after months…

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