The trouble with cold outreach

​Too much of online prospecting/sales is about reaching out to strangers or acquaintances who have not signaled their interest in your work.

"But based on their profile they might be interested, so I should reach out to them."  

Most of the time, this feels to the recipient like spam.

Most spam is obvious to me before I even open it. The less obvious ones (where I need to open the email and read to realize it’s spam) are written by a copywriter or other marketing expert.

They try to get my atte…

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The Most Secure Investment

​Cryptocurrency is a gamble. The stock market is volatile. Shockingly, even bonds don’t feel safe anymore.

The best investment for most of us is – and has always been – in improving our own monetizable skills.

You will never have to worry about ups and downs. It’s always valuable. It’s the highest sustainable return on investment in money and in your personal growth. Win-win.
I wrote in December 2017, at the height of that Bitcoin bubble, about why I’m not investing in cryptocurrency. I s…

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Beyond Limiting Beliefs: Work on Your Limiting Structures

​The following article is a slight edit of an older one. After I wrote it, I updated my beliefs some ;-) and the result is the above video. 


​We empower whatever we fight against… especially if the enemy is intangible, such as “limiting beliefs”, which has the danger of multiplying based on our rich imagination, and our continued attention on “clearing” them. 
So, although I don’t give a lot of energy to clearing limiting beliefs, I see plenty of evidence of limiting structures – th…

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Go Where You're Respected.

​Years ago, I received a simple piece of career advice:

“Go where you’re respected.” 
— eco-entrepreneur Paul Hawken

These 4 words have guided my career
It applies to marketing too — aim to sell only to prospective clients who are already eager to work with you. By doing so, there will be no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.

Imagine never having to overcome objections… do multiple follow-ups… use compelling i…

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Instantly Impressive vs. Consistently Authentic

There are essentially two foundational ways of showing up in our marketing and content:

  1. Be impressive instantly.
  2. Be consistently authentic.

You can get clients through both methods, but only one method unleashes your full potential.

Let’s start with what most people think marketing is about:
Instant Impressiveness

This is when you work hard to make a great first impression: awesome logo, amazing website, persuasive copywriting, undeniable testimonials, polished videos, perf…

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