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How do you feel about the word "competition"?

For us self-employed people, that word can create anxiety and resistance… being "competitive" tends to make us less cooperative.

Instead, I recommend a different word for fellow souls doing similar work: niche mates.

A niche mate is another worthy human being who occupies the same industry niche as you. They, too, have families to feed, and dreams they hope to achieve. And, similar to us, they also have hidden suffering in their life that, if we o…

There will always, always be financial news that causes you to question your investments. “URGENT! Divest from this, invest in that” — every year, every quarter, it’s the same. It’s how those people (who sell urgency) stay in business. They need eyeballs on their content, or to sell you their financial memberships...

If you’ve ever felt that anxiety — checking your accounts after a fear-mongering headline, wondering if you’re doing it all wrong — this post is for you.

What follows is my whole app…

You share a half-formed idea with your AI — a rough plan, a shaky draft, a decision you're only half-sure about.

And it tells you the idea is "brilliant." Insightful. Exactly what the world needs!

Feels good, doesn't it? It did for me, too… for longer than I'd like to admit. 😅

But most of the time… it isn't really helping you.

Your AI is trained to please you.

Left to its defaults, that's what it does — it agrees, and hands back a polished, credible-sounding version of whatever you already …

Over the years, so many of us who build heart-led businesses have experienced this: you close the tab on another “how I scaled to six figures in six months!” post, feeling like it alienates part of you.

Not because it’s wrong, exactly… but something deeply resonant was missing.

You know the values those posts run on. Resilience. Vision. Abundance. Leverage. Growth. Optimism. The time is now.

None of that is bad advice. But if you’ve ever finished one of those posts feeling more contracted ins…