Blog

The ARC of Content Creation: Authenticity, Relevance, Consistency

How I think about a "quality" process for creating content: Authenticity is the starting point. Strive to be genuine in every piece you create, rather than carry an intention to sell. Let your content be an honest expression of your experiences. Relevance is next. Notice from your content pieces which ones resonate most with your audience. This teaches you how to meet them where they're at. Consistency is essential. This is…

Create lightly ✨

Most of us are creating content not to be masterpieces, but to communicate a message or story we feel to be important or helpful. Therefore, don't worry about creating masterpieces. Create lightly.

Posted by George Kao, Authentic Business Coach on Friday, December 1, 2023

Why I Don’t Mind Being "Unattractive" in My Marketing

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…

Posted by George Kao, Authentic Business Coach on Friday, November 24, 2023

Separate Your Content from Your Selling

Many of us heart-based entrepreneurs feel conflicted about having to "market" ourselves... so we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something… I used to do that (it’s what’s taught out there in marketing circles), and I always felt a conflict in my conscience. Eventually, I began to be careful…