Charge more money to get more motivated clients?
A reader asked:
“We often hear that we only commit to things we pay a dear price for. Today a coach tried to sell me a £20k program to work with him 1-o-1, weekly sessions for a year. And he justifies the price with the need to commit: if you pay for a cheap service you won't be so likely to commit to change.
As a healer, I wonder if selling high price packages might actually help my clients stick with my healing programs instead of being distracted by the next thing they find online.…
“Do what you love” …vs… “Offer what they want” – Passion vs. Compassion in an Authentic Business
This is a common idea among solopreneurs:
“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”
Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.
Or instead of finding and reaching…
Should you create “irresistible” offers?
Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:
- You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…
- You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…
- You’ll learn how to create your unique, aligned, and irresistible marketing statement!
There’s no need to go looking for who wrote t…
Why every authentic business should have its own framework
As I work on revamping my course Create Your Framework, I realize the importance of first explaining what a framework is and why it’s important for every authentic business to have its own.
Other words for “framework” include model, system, methodology, blueprint, map, curriculum, signature program, theory of change, and client transformational journey.
The easiest way to understand it is to give you some examples…
Why buy — or sell — online courses?
Why buy online courses, when all the information is available for free, if you only knew where to look?
Or if you're an aspiring Course Creator, and consumed with self-doubt about selling information that “wants to be free”, this post is for you too.
Even if all information is freely available and the Course Creator is simply curating and organizing it, it took them a lot of time to do so. Don’t they deserve to be compensated for their efforts?…