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Will Creating Free Content Get You More Clients?
“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.’ So I left, because I sensed anger and lack.” — a comment posted on my FB page.
First of all, I have to say that I can relate to both sides: the client, and the coach.
I’ve …
Don’t try to get attention. Be yourself and see who shows up.
In marketing, we typically learn about the importance of getting people’s attention.
To try to stand out, to be more charming, to be more persuasive.
But that’s not what I’m trying to do...
If anything, I’m trying to blend in. I know that my ideal audience will spot me, even in a sea of social media posts.
Being flashy tends to get unwanted attention. Irrelevant comments. More spam. It may seem like more followers, yet strangely, still poor sales in one’s business.
Your audience …
Being flashy tends to get unwanted attention. Irrelevant comments. More spam. It may seem like more followers, yet strangely, still poor sales in one’s business.
Your audience …
The Core of Authentic Marketing
Since you’re reading this article, I’m guessing that you are in business primarily to express your soul and to serve others’ positive transformation.
Yes, you want a sustainable income, to allow you to keep doing the work you love… but your business is mainly from a deep place of calling.
Yet, most business/marketing experts assume that we’re doing this for the money. They try to get our attention with images of cash, cars, vacations…
“Get more traffic and profits!” “Build a 6-figu…
“Get more traffic and profits!” “Build a 6-figu…
Creating Content as Generous Service vs. Manipulative Strategy
“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
What is strategy anyway?
“Strategy” is a series of planned steps intended to cause a calculated change. When that careful calculation is to influence other people for our own ben…
Why I don’t like marketing funnels…
You don’t need a funnel for a successful solopreneur business.
Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a sales/marketing “funnel”.
A typical funnel works like this:
- You see an Ad (for example on Facebook or Instagram), or receive an email, and it’s about a wonderful “free” thing… free video series, email course, or an intriguing quiz.
- You can only get that “free” thing by giving them your email address. This is kn…