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​One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them.

Let’s take a step back and consider this first: what kind of person would you rather sell to -- someone who has doubts and needs to be persuaded, or someone who is eager to see what you’re offering?

​She was surprised:

"How do you get clients without promising results?"

Other business coaches had promised her piles of cash. When their methods didn't deliver the kind of business results they sold, she blamed herself... "It's not the coach... It's my own fault."

I used to promise results, too. Isn’t that the only way to get clients? 

After years of marketing experience, I’ve learned that sustainable trust is based on honesty and caring, not hype.

What I now promise to my clients…

​“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.’ So I left, because I sensed anger and lack.” — a comment posted on my FB page.

First of all, I have to say that I can relate to both sides: the client, and the coach.

​I’ve …

​In marketing, we typically learn about the importance of getting people’s attention.

To try to stand out, to be more charming, to be more persuasive.

​But that’s not what I’m trying to do...

If anything, I’m trying to blend in. I know that my ideal audience will spot me, even in a sea of social media posts.

Being flashy tends to get unwanted attention. Irrelevant comments. More spam. It may seem like more followers, yet strangely, still poor sales in one’s business.

Your audience …

​Since you’re reading this article, I’m guessing that you are in business primarily to express your soul and to serve others’ positive transformation.
​
Yes, you want a sustainable income, to allow you to keep doing the work you love… but your business is mainly from a deep place of calling.

Yet, most business/marketing experts assume that we’re doing this for the money. They try to get our attention with images of cash, cars, vacations…

“Get more traffic and profits!” “Build a 6-figu…