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Here’s an attempt to simply explain my whole marketing strategy….  

There are 3 stages for every authentic business:

1. Audience
2. Offers
3. Expansion

At each stage:

The Goal: Quantity of Quality
The Method: Rhythm of Testing
The Values: Authenticity of Caring

Let’s get into the details.... 

Write down your questions as you read through this article. Then, add them as separate comments on this Facebook post.

Stage 1: Audience

Before you can make sustainable money with your authentic b…

Why do you want to make lots of money?

(First of all, if you’re not wanting to explore this question, and would rather just learn how, read this instead: How to make lots of money authentically?)

When you start learning marketing, and hanging around others who are building a business, it’s easy to get swept up in the dream to make lots of money.

It's important to reflect on the question of Why, because without continual clarity about this, you might be heading in the wrong direction...

Did you know that your brain is almost as active when you’re asleep as when you’re awake?

It’s also true when you’re “only” relaxing. Your brain is just as active. When you're not "focused" your brain is in what’s called diffuse mode. It’s still thinking for you, solving the problem you were focused on before, except in the background of consciousness.

If you’re only in “focused” mode all the time, you’re not effectively tapping the hugely creative power of your subconscious mind.

This is why…

A client said: “I don’t want to be labeled as [specific type of service] because I do so much more than that!”

The problem is, if people don’t pigeonhole you, they probably don’t remember you at all.

You’d rather be pigeonholed as something useful or interesting to them, and then as they consume your content or work, they will be delighted to discover that you do even more.

Let me explain.

My new book -- The Principles of Authentic Business: Create a Sustainable Livelihood from the Heart -- describes the philosophy of how I do business differently than I used to... and differently from the mainstream.

Some people have asked me about the spiritual influences behind my work. In this video I reveal the books that have made the biggest difference for me. More importantly, it's the values resulting from those books and spiritual beliefs that inform my business today.

​Here's the vide…