Blog
Online Course: How To Get More Clients with Authentic Marketing
I’m excited to be launching an updated course about Authentic Client Enrollment.
Why is it that so many solopreneurs struggle to get enough clients? Some of the reasons, which this course helps to solve, are: (1) Not having a clear plan for client attraction and enrollment, or (2) Not feeling alignment with a plan you’ve learned elsewhere, and therefore (3) Not being consistent in working an effective plan.
Yes, it helps to have a clear message (I have a course for that: Message Bu…
Why is it that so many solopreneurs struggle to get enough clients? Some of the reasons, which this course helps to solve, are: (1) Not having a clear plan for client attraction and enrollment, or (2) Not feeling alignment with a plan you’ve learned elsewhere, and therefore (3) Not being consistent in working an effective plan.
Yes, it helps to have a clear message (I have a course for that: Message Bu…
Start building an audience now — even if you have nothing to sell.
Photo by Austin D on Unsplash
(Originally written April 2018, updated Oct 2019.)
A regret for many entrepreneurs is that they didn’t start building their audience sooner.
If you might want to start a business one day, I recommend that you start growing your audience now.
For audience building, it does not matter if you don't yet have clarity about what you'll focus your business on. Of course message clarity helps, but you can still build an audience based on your personal brand fir…
A regret for many entrepreneurs is that they didn’t start building their audience sooner.
If you might want to start a business one day, I recommend that you start growing your audience now.
For audience building, it does not matter if you don't yet have clarity about what you'll focus your business on. Of course message clarity helps, but you can still build an audience based on your personal brand fir…
Money Follows Confidence
Photo by Form on Unsplash
A few thoughts on how to develop authentic confidence
Notice that money tends to flow to those who are most confident.
However, fake confidence is too commonly taught in marketing. Fake it ‘till you make it. Appear to be bigger, or more polished, than you actually are. Use hype to get the sale. Offer huge guarantees to remove all their risk.
It does get some people to buy, but fake confidence is neither sustainable, nor does it produce a fulfilling busine…
Notice that money tends to flow to those who are most confident.
However, fake confidence is too commonly taught in marketing. Fake it ‘till you make it. Appear to be bigger, or more polished, than you actually are. Use hype to get the sale. Offer huge guarantees to remove all their risk.
It does get some people to buy, but fake confidence is neither sustainable, nor does it produce a fulfilling busine…
Are you giving too much in your business? On preventing burnout...
Photo by Charlie Firth on Unsplash
Wondering if you're giving too much? You may be:
- Putting too much energy in low-value activities...
- Yet, not giving enough energy to high-value activities to enough people, therefore not seeing the reciprocity...
Unfortunately, this is a recipe for burnout. Instead, I wish for you to have long-term personal fulfillment and vibrant energy in your business.
Let’s prevent burnout by creating some awareness around which activities you may need…
The Power of Written Goals + Accountability
Photo by Aaron Burden on Unsplash
You might have heard of the famous Harvard/Yale study where the alumni who wrote down their goals achieved far more than the alumni who didn't.
Well, that "study" turns out to be an urban myth.
However, there is a real research study -- from Dr. Gail Matthews of Dominican University -- that did show actual benefits.
The summary:
Well, that "study" turns out to be an urban myth.
However, there is a real research study -- from Dr. Gail Matthews of Dominican University -- that did show actual benefits.
The summary:
Those who wrote goals down achieved 42% more than those who merely thought about (but didn't write) their goals. …