Blog

The Artist vs. The Engineer

Written in Nov 2015, updated for 2019. (Thanks to Lauchlan MacKinnon for the reminder to bring this idea back.)

There is an interesting dichotomy on the journey of entrepreneurship: the Artist versus the Engineer. I have some measure of both within me. You do as well.

The Artist is concerned with staying true to her inner experience. Singing the song she feels like singing, even if nobody listens. Expressing her truth, no matter if others agree. The Artist brings the emotion, the humanity, the…

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Is it unethical to use Facebook/Google Ads?

Is it unethical to spend money on Facebook and Google Ads?

Below is an email that harshly criticized my use of (and recommendations to use) Facebook ads due to how unethical the company is. 

I’d like to know your reactions to it -- both the substance of the email (the issues) as well as how it came across to you.

After I share the email, I will share my thoughts about it, and also the comments from my clients when I anonymously shared this email with them.




George…

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How to Deal with Internet Criticism, and the Higher Purpose of Online Discussions

I received an email from an anonymous person who harshly criticized my marketing methods.

Parts of the email had relevant points, and I will be responding in an upcoming post.

In this post, however, let’s first talk about how to deal with internet criticism, and how to critique others productively… 
How to deal with internet criticism / trolls

There’s productive criticism that benefits both parties and moves humanity forward… and then there’s trolling. 

Trolling, usually done anonymously,…

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The Social Media Platforms I Use and Recommend

The following blog post is from 2019.
For my recommendations for 2024-2024, see here: https://www.georgekao.com/blog/socialmedia25 

A reader asked about the various social media platforms I use in my business.

​Which do I recommend?

I use Facebook, Youtube, Instagram, Medium, Linkedin, and Twitter.

​I’ll explain what I think is the usefulness of each.
Facebook

The most popular social media platform, by far, is still Facebook. As of early 2019, there are 2.2 billion active users.

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Why I don’t like most certificate programs, and what I recommend instead...

I know I’ll get some flack for this post, but I believe it’s important to say this:

In many fields (maybe yours) certifications are an unnecessary cost.

The exceptions are psychotherapy, allopathic medicine, law, and a few other fields where one is legally required to be licensed.

In most other fields of transformation, coaching, and healing, a license is not required. There are alternative ways to spend your precious time, energy and money to reach success. 

Let’s explore one path that I’d …

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