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I like to rib the Law of Attraction because so many of us have tried it and it hasn’t worked (even though we secretly hope that maybe it will work eventually). 

I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy).

For bus…

To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.

We are usually only taught 1 thing:

Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.

We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!

Thankfully,…

When you try to learn marketing, you’ll come across a lot of “tips and tricks” to get more visibility on social media, more traffic to your website, more ways to “grab” the audience’s attention, more software to automate your outreach. 

Sometimes you find a few marketing tricks that feel authentic to you -- if so, keep using them and keep trying things that intrigue you.

Most of the time, though, learning marketing means always feeling slightly (or very much) behind... there’s a constant press…

I used to fear that people would share my paid courses forward, without their friends paying for it.

I would try to lock down my content, putting password protections on it, and making people feel badly if they even considered sharing my paid content.

One day, I realized that those protections were futile.

Most people are honest and honorable, and shouldn't be made to feel like suspects. And the very few who might share my paid content with people who didn't pay for it, are going to find clev…