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10 Month Update on my Spiritual Side Business

I have to get real with myself (and with you) -- it’s not really a business until it starts to make money. 

For now, it’s a hobby, and a potential business. 

A few months ago, I made an initial offer to my new (spiritual side project) audience: Would they be interested in hiring me as a spiritual counselor, even for just $35 an hour? This is far lower than my business coaching fees, but I wanted to experiment, knowing I can eventually raise it up to a rate that is sustainable. 

No one took me…

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The fear of judgment that keeps you from publishing content

One of the biggest hindrances to creating content consistently? The fear of judgment. Can you relate?

What if I get one (or more!) of the facts wrong? What if there are typos or grammatical errors? What if later I realize that my ideas were wrong? What if people think I’m uninformed or stupid? What if I unknowingly say something offensive?

These are judgments inside your own head. You probably know this as well as I do: our own self-judgments are usually much harsher than our audience’s. 

You…

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The Authentic Marketing Framework

Here’s an attempt to simply explain my whole marketing strategy….  

There are 3 stages for every authentic business:

1. Audience
2. Offers
3. Expansion

At each stage:

The Goal: Quantity of Quality
The Method: Rhythm of Testing
The Values: Authenticity of Caring

Let’s get into the details.... 
Write down your questions as you read through this article. Then, add them as separate comments on this Facebook post.

Stage 1: Audience

Before you can make sustainable money with your authentic b…

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Why do you want to make lots of money?

Why do you want to make lots of money?

(First of all, if you’re not wanting to explore this question, and would rather just learn how, read this instead: How to make lots of money authentically?)

When you start learning marketing, and hanging around others who are building a business, it’s easy to get swept up in the dream to make lots of money.

It's important to reflect on the question of Why, because without continual clarity about this, you might be heading in the wrong direction...
It’…

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Frequent Creative Rest

Did you know that your brain is almost as active when you’re asleep as when you’re awake?

It’s also true when you’re “only” relaxing. Your brain is just as active. When you're not "focused" your brain is in what’s called diffuse mode. It’s still thinking for you, solving the problem you were focused on before, except in the background of consciousness.

If you’re only in “focused” mode all the time, you’re not effectively tapping the hugely creative power of your subconscious mind.

This is why…

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