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How a "No Excuses" attitude helps me create and fulfill my purpose

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Image by Ramdlon on Pixabay
I’ve now completed 4 months of working on my new business for just 2 hours per week. The lessons I'm learning (yet again!) are:

No excuses / Just create and publish.

Beware of creating drama
 -- it easily derails us from our purpose.

Do it on a schedule vs. "when I'm inspired" -- since I'd like to reveal the business to you within 1 year instead of 10 ;-)

I'll share the first lesson, before offering some numbers-updates on my new business:
No Excuses.

W…

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Organic Marketing vs. Conventional Marketing

Organic food is better for your health and the well-being of the environment, but usually costs more money. 

Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning.

This distinction was triggered by a message I received:
I attended a local marketing meeting. The topic of "funnels" came up. The leader shared all the manipulative, FOMO, fear-based tactics out there. When I shared that I thought many we…

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Just Create - No Perfection Allowed.

I’m 3 months into building a brand new audience (secret project). 

This is helping me relate better to those of you in the same situation.

If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience 
Month 2 -- Overcoming Procrastination in My New Venture

In month 3, here is what I’m learning now:
1. Don’t worry about the offerings yet. Focus on audience building first.

I’m starting to dream about what I could offer my budding audience. It might be a…

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Inviting a Speaker to a Telesummit? An Example of a Bad (but Typical) Invitation…

If you study “how to build an email list” you’ll almost certainly come across the strategy of hosting a telesummit. It is one of the fastest ways to build an email list. 

But it's often a terrible way to do it, because you’ll end up with an unresponsive list of subscribers, after spending incredible amounts of effort and time in creating the telesummit.

The following is an actual email I received yesterday (and you will, too, once you start getting some exposure).

This is the kind of message t…

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7 Success Factors for Authentic Content Marketing

To reach more people and make a deeper impact with your message, and ultimately grow your business, work on getting better at the following 7 factors.

Look at it as an audit of your content marketing process, and make time to gradually improve in each of these areas.

Care

Without the attention of your audience, you’re just talking to yourself.

With their attention and care (which you earn by caring enough for them) you fulfill the mission of your business by serving them well.

The core task of caring…

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