I have to get real with myself (and with you) -- it’s not really a business until it starts to make money.
For now, it’s a hobby, and a potential business.
A few months ago, I made an initial offer to my new (spiritual side project) audience: Would they be interested in hiring me as a spiritual counselor, even for just $35 an hour? This is far lower than my business coaching fees, but I wanted to experiment, knowing I can eventually raise it up to a rate that is sustainable.
No one took me up on it. That was discouraging. The doubts are still with me today: Can I really make this work?
Upon reflection, I realize that I am not giving this side project the time it needs. 2 hours a week is just not enough time.
All I can do in 2 hours a week is write a post, make a video, and run FB Ads to distribute the content. There’s no time left for:
The reality is that my plate is full, and so is my heart. I’m grateful and privileged to be able to earn a good living, doing what I love, with my current business (GeorgeKao.com).
Therefore, no sufficient motivation, time, and energy exists to turn my spiritual side project into a business anytime soon.
If I were in a job I didn’t love, or didn’t have a stable income, I might have the motivation to make the time and energy.
Yet, too much financial pressure would also reduce the authenticity of a business.
Where I’m landing with my decision now is this: I need to commit an additional hour or two per week to this project.
I’m also re-committing to my original project: to see if I could build a spiritual business from scratch, which is much harder than building a marketing-training business, because many people are still unaccustomed (or entirely opposed) to paying money for spiritual advice or help. But since many of my marketing clients are trying to develop spiritual businesses, I figure I should try as well, to experience it first hand.
In the next 6 months, I will be applying my marketing methodologies step by step to my spiritual side project, including:
...and I will be teaching these things in my online courses for the rest of this year.
And I must not forget to celebrate the progress I have made:
I’ve proven to myself that I have plenty to say about spiritual topics. I believe all of us have unlimited ideas we can create on the topics of our interest.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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