Blog

Video: The Story of My Transformation (Business & Spiritual) from 2009 - 2019

My new book -- The Principles of Authentic Business: Create a Sustainable Livelihood from the Heart -- describes the philosophy of how I do business differently than I used to... and differently from the mainstream.

Some people have asked me about the spiritual influences behind my work. In this video I reveal the books that have made the biggest difference for me. More importantly, it's the values resulting from those books and spiritual beliefs that inform my business today.

​Here's the vide…

Click to continue reading...

A Simple Practice to Describe What Work You Do

If you are a service provider struggling with describing what kind of work you do with clients, this post is for you.

Try the following exercise and if you’d like, comment below with what you come up with. (You may also get inspired by reading others’ comments too.)

If you think by writing, then write down your answers. If instead you’re better at coming up with ideas by talking, then start a recording (e.g. on your phone’s voice memo app) and just allow yourself to imagine and intuit whatever…

Click to continue reading...

How I Easily Create Social Media Images

When it comes to social media, I recommend text and video (rather than images) whenever possible -- because with text (example) and video (example), you’re reaching people who will resonate with your message, rather than just followers who like your pretty pictures and might not even be reading your messages.

However, this is different on Instagram and Twitter, where you can’t communicate a long message or video (except for IGTV), and therefore, images with a short message are the next best thi…

Click to continue reading...

Getting Started with Content Creation -- Aim for Consistency and Authenticity before Relevance

A reader asked about my process of writing blog posts and making videos:

"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"

I'm goin…

Click to continue reading...

Principles of Authentic Marketing

A reader wishes she had found me sooner, but had been searching for terms like “conscious marketing” or “heart-centered marketing” rather than “authentic marketing”.

What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.

Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing

Whatever the terms are, here are some of the key principles…
Approach marketing in a friendly way

Many…

Click to continue reading...