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Beware of the large and expensive business training programs...
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Over the years, I have seen a lot of people making this mistake -- buying into expensive business/marketing training/coaching programs.
In these programs, they're with a group of hundreds of other students, with high hopes that the energy of the program will somehow propel them toward success...
As someone who has sold such programs myself, and have partnered with dozens of others to sell these, I can tell you this:
These programs are highly profitabl…
In Business, Focus on Rhythm rather than Timing
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I often get questions related to "timing"...
“What is the right time to post on social media?”
“When should I launch my next program?”
Here’s what I say in response:
What is your rhythm, and are you following it?
Asking about “timing” means two possible things are going on:
- You have a fantasy that timing will make or break your social media visibility or product launch.
- You are tempted to use “timing” as an excuse to delay, for fear of reje…
Don’t Worry About Your “Money Blocks” Or “Limiting Beliefs”
Over the years I’ve seen many people try to work on their “money mindset”...
- “It must be my subconscious money blocks that are holding me back from having a thriving business!”
- “I just need to believe that I’m worth charging a higher amount!”
- "If I finally resolve / clear / remove my limiting beliefs, I will have a breakthrough!"
Is it actually effective?
So many friends and colleagues have spent thousands of dollars (and years of effort) working on healing or clearing thei…
Don't Enjoy Face-to-Face Networking? Here Are Some Alternatives.
Photo by Brittany Gaiser on Unsplash
I haven’t gone to a networking meeting or conference in more than 5 years.
Yet, I have a people-centric business (training/coaching/mentoring)… and it is thriving more than ever.
Here's why I have never enjoyed in-person networking:
- I usually find myself in a corner, too shy to insert myself into another conversation or introduce myself.
- If I do strike up a conversation with someone nice, I end up talking (more like listening) to that perso…
How To Do Influencer Marketing for Free
One of the quickest ways to visibility is when an influencer promotes your content or business.
Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.
This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.
There’s another way that is free, but requires more time:
To create co…
Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.
This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.
There’s another way that is free, but requires more time:
To create co…