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How To Describe What You Do

In this post I'll share an "elevator speech formula" (that you can customize) for how to describe the work that you do.

When you practice concisely describing your work, your business self-identity becomes clearer and stronger.  Several things happen as a result:


Your marketing becomes more resonant.

When serving clients, you feel more powerfully You.

You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"

To come up with your "elevator formula",…

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May 2017 Newsletter (Best Posts)

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March 2017 Best Posts

In this collection you'll find...
  • Let's turn "marketing funnels" into "transformational pathways"
  • Your services *are* good (and unique) enough
  • Learning business/marketing happens in bite-sized pieces
  • Which content should be Free versus Paid?
  • Moving away from multi-stage launches toward a better alternative
  • Turning "selling" into "service"
  • Using a "slim list" instead of only a To-Do List
  • George Kao's next workshop -- Authentic Content & Email Lists
"Marketing" and "sa…

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George Kao's Best Posts: February 2017

In this newsletter...
  • Why we should stop spending money on expensive biz training
  • The 3 Stages of Wise Content
  • ABC's of Truly Happy Living
  • What I do on Facebook (a.k.a. Social Media Caring)
  • Do the right thing, even when you don't feel like it
  • The other day I saw this advertisement...
  • How I avoid temptations and move toward the Good
  • A brief NDE that beautifully describes the Reality that cradles us all...
  • George Kao's newest workshop -- Optimize Your Offerings

I see a lot of pe…

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A Simple, Generous Business/Livelihood Model

To experience more freedom in your life Keep your business model simple.

​If you'd like to experience more freedom and creativity in your life, keep your business model simple.

What I share in this post is a generous and simple business model -- so simple that some people wouldn't call it a "business model"... perhaps a "simple livelihood model" is a better phrase.

This encompasses my 8 years of experience with a variety of monetization models, including...
  • selling online courses
  • enrolling people into monthly-membership sites
  • earning substantial in…

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