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To Improve Your Marketing, Get Clearer About Your Ideal Clients
Would you like your marketing to be more effective?
Focus on who you are marketing to.
For example, when you buy Facebook ads, they encourage you to be specific about which age group, which gender, and what specific interests they have.
A man in his 30's has very different life challenges and considerations than a woman in her 60's... and each needs to see a different marketing message.
Do you believe that your service can help many different types of people? If so, are you trying to ma…
Focus on who you are marketing to.
For example, when you buy Facebook ads, they encourage you to be specific about which age group, which gender, and what specific interests they have.
A man in his 30's has very different life challenges and considerations than a woman in her 60's... and each needs to see a different marketing message.
Do you believe that your service can help many different types of people? If so, are you trying to ma…
Be Persistent and Uncover New Solutions
Albert Einstein said this:
"It's not that I'm so smart, it's just that I stay with problems longer."
He was considered one of humanity's great geniuses, and yet he credited persistence for solving his greatest challenges.
I have been discovering this to be true in my own business and life. When I am willing to stay just a bit longer with a problem -- rather than just give up and quit -- I eventually find a good solution.
For a moment, I invite you to "step back" and take a look at your …
"It's not that I'm so smart, it's just that I stay with problems longer."
He was considered one of humanity's great geniuses, and yet he credited persistence for solving his greatest challenges.
I have been discovering this to be true in my own business and life. When I am willing to stay just a bit longer with a problem -- rather than just give up and quit -- I eventually find a good solution.
For a moment, I invite you to "step back" and take a look at your …
How To Describe What You Do
In this post I'll share an "elevator speech formula" (that you can customize) for how to describe the work that you do.
When you practice concisely describing your work, your business self-identity becomes clearer and stronger. Several things happen as a result:
Your marketing becomes more resonant.
When serving clients, you feel more powerfully You.
You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"
To come up with your "elevator formula",…
When you practice concisely describing your work, your business self-identity becomes clearer and stronger. Several things happen as a result:
Your marketing becomes more resonant.
When serving clients, you feel more powerfully You.
You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"
To come up with your "elevator formula",…
May 2017 Newsletter (Best Posts)
Here are my best recent pieces...
Uncomplicate your business. Focus 80% on what works.
A question I received from an email subscriber, that some of you can likely relate t…
March 2017 Best Posts
In this collection you'll find...
- Let's turn "marketing funnels" into "transformational pathways"
- Your services *are* good (and unique) enough
- Learning business/marketing happens in bite-sized pieces
- Which content should be Free versus Paid?
- Moving away from multi-stage launches toward a better alternative
- Turning "selling" into "service"
- Using a "slim list" instead of only a To-Do List
- George Kao's next workshop -- Authentic Content & Email Lists
"Marketing" and "sa…