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Finding the “right” price for your services, programs, products.

Most authentic businesses have haphazard pricing.

Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from a shoot-from-the-hip kind of way is not wise business practice. You're treating your business like a hobby.

Or, you might blindly trust a business/marketing exp…

Coaches, Healers, and Mentors, here’s a marketing framework to help you fill your practice.

As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.

This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.

How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important piece…

When thinking about how you use your time, have you considered the several hours a day where your mind might be idle, when you are: 
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• Doing your morning hygiene
• In the shower
• Preparing and eating your meals
• Cleaning or puttering
• In the bathroom
• On your commute
• Walking outside
• Waiting in line
• Just chilling out

…in these moments, your body is operating on muscle memory, while your mind is free to think whatever it wants.

​If you pay attention to your thoughts during the above activiti…

You love helping people with your skills and passion.

​You've been trying to sell your services, and yet, not enough people are buying... 

What to do?

Let's take a look at the 3 reasons why people might not be buying from you, and some solutions you might want to implement.

Audience

Perhaps you are not yet talking to enough people who are likely to buy your services.

You might be interacting a lot with people who have never bought or don't usually spend money on services like yours.

For example if…