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Create a Free Facebook Group? Why I don't recommend it...
A couple of years ago I created and facilitated a free Facebook group (called “Our Highest Work”) and in late 2015 decided to put it on hold.
Here’s why I stopped using my Facebook Group, and why I don't recommend this strategy to any of my clients:
Here’s why I stopped using my Facebook Group, and why I don't recommend this strategy to any of my clients:
My "group" had basically become my fan page -- without the advantages of fan pages!
I was posting my new content there, but besides that, there was little other discussion, since I didn’t allow other members to promote their own content or offerings…
I was posting my new content there, but besides that, there was little other discussion, since I didn’t allow other members to promote their own content or offerings…
Look at your own influencers: What are they trying to get you to be *more* of?
Which experts, personalities, and “influencers” do you follow? Whether you are aware of it or not, they are shaping your definition of success.
As you observe what they are pursuing, it automatically influences your beliefs of what is important to pursue.
Notice the imagery in their content (lifestyles of the rich and famous?), notice what they celebrate and point out to you, and notice the style they exhibit.
In this moment, question the direction of growth that they are encouraging you tow…
As you observe what they are pursuing, it automatically influences your beliefs of what is important to pursue.
Notice the imagery in their content (lifestyles of the rich and famous?), notice what they celebrate and point out to you, and notice the style they exhibit.
In this moment, question the direction of growth that they are encouraging you tow…
How to make money fast — with integrity
Not talking about “getting rich quick”, but giving yourself some breathing space…
An “opportunity” that promises overnight wealth is almost certainly a scam: they make money quickly by taking your money quickly. Or, you may be asked you to sell an "income opportunity" to your friends & family. I’ve been there. I'd advise you to decline any scheme that requires you to recruit other people to sell successfully before you make real money.
Making money fast is not what I typically discuss. An authenti…
An “opportunity” that promises overnight wealth is almost certainly a scam: they make money quickly by taking your money quickly. Or, you may be asked you to sell an "income opportunity" to your friends & family. I’ve been there. I'd advise you to decline any scheme that requires you to recruit other people to sell successfully before you make real money.
Making money fast is not what I typically discuss. An authenti…
How to get clients without "marketing"?
A reader asked me whether it’s possible to get clients without having to do marketing.
“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”
I can relate to this question. Maybe you can, too.
“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”
I can relate to this question. Maybe you can, too.
In the beginning of my business a decade ago, I practiced what I was taught: old-school internet marketing that felt more like war (“dominate the market”) or religion (“indoctrinating/converting audience into buyers”)…
A few years into it,…
A few years into it,…
Focus Your Marketing for Better Results
You don’t have to do everything.
Double-down on your top strength.
When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go?
Double-down on your top strength.
When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go?
One expert: “You must do video, and upload it to Youtube & Facebook!”
Another expert: “It’s all about connecting with Instagram influencers.”
Yet another expert: “The fastest way to build an email list is by organizing a Telesummit!”
An SEO expert: “None of the above builds you a truly long-term asset unless you’…
Another expert: “It’s all about connecting with Instagram influencers.”
Yet another expert: “The fastest way to build an email list is by organizing a Telesummit!”
An SEO expert: “None of the above builds you a truly long-term asset unless you’…