Years ago, I launched a program I was very passionate about. I imagined 20, or 30, maybe even 50 people enrolling and participating.
Total number of sign-ups? One person. I had to cancel it, and refund the person. It was a painful experience, because my expectations didn’t match reality.
Looking back, I’m glad that the program didn’t run. The framework and tools that I teach today are far more efficacious than what I was offering back then. Good thing I didn’t expose more people to the earlier version!
Today, the program which failed years ago, is now full, with a waiting list.
There is an unspoken assumption in marketing:
More followers = More clients, more fulfillment, more freedom.
Related assumption: More Money = More Happiness.
These ideas are seductive, because they contain some truth, and they appeal to our human ego. But they come with profound burdens and drawbacks that marketers rarely talk about.
I’ll share with you my experience of getting "more followers", and why that might not be a wise direction to aim for…
Are you hesitant about putting your work out there?
What if you get clients that you can’t help?
What if there’s another course that will finally give you the tools you need?
If you’re saying Yes to any of the above, you are under the illusion that there is an end or final destination to the acquisition of knowledge, skills, and experience.
A few thoughts on how to develop authentic confidence
Notice that money tends to flow to those who are most confident.
However, fake confidence is too commonly taught in marketing. Fake it ‘till you make it. Appear to be bigger, or more polished, than you actually are. Use hype to get the sale. Offer huge guarantees to remove all their risk.
It does get some people to buy, but fake confidence is neither sustainable, nor does it produce a fulfilling business.
Thankfully, money also flows toward people with authentic confidence. How to develop this?
Wondering if you're giving too much? You may be:
Unfortunately, this is a recipe for burnout. Instead, I wish for you to have long-term personal fulfillment and vibrant energy in your business.
Let’s prevent burnout by creating some awareness around which activities you may need to drop, and which activities are worth your energy…
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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