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Written in Nov 2015, updated for 2019. (Thanks to Lauchlan MacKinnon for the reminder to bring this idea back.)
There is an interesting dichotomy on the journey of entrepreneurship: the Artist versus the Engineer. I have some measure of both within me. You do as well. The Artist is concerned with staying true to her inner experience. Singing the song she feels like singing, even if nobody listens. Expressing her truth, no matter if others agree. The Artist brings the emotion, the humanity, the spirituality, the Love. On the other hand, the Engineer is concerned with outer results, creating something to draw a positive response. Tracking the metrics. Making tweaks based on market feedback. The Engineer brings the data, the logic, and creates the systems. At the current stage of your business, which one interests you more?
This is how people become victims of life: doing the right things only when we feel good, or when conditions are perfect…
Feel Good ➜ Do Right To live purposefully, to experience more of our potential, we must flip the above equation, and understand that if we act rightly, we end up feeling good. This is exercising your free will, practicing an internal locus of motivation, thus becoming stronger in your abilities to do the right thing. The better equation is: Do Right ➜ Feel Good
I know I’ll get some flack for this post, but I believe it’s important to say this:
In many fields (maybe yours) certifications are an unnecessary cost. The exceptions are psychotherapy, allopathic medicine, law, and a few other fields where one is legally required to be licensed. In most other fields of transformation, coaching, and healing, a license is not required. There are alternative ways to spend your precious time, energy and money to reach success. Let’s explore one path that I’d recommend....
Why do you want to make lots of money?
(First of all, if you’re not wanting to explore this question, and would rather just learn how, read this instead: How to make lots of money authentically?) When you start learning marketing, and hanging around others who are building a business, it’s easy to get swept up in the dream to make lots of money. It's important to reflect on the question of Why, because without continual clarity about this, you might be heading in the wrong direction...
Is it possible to make lots of money... in an authentic way? That’s what a client asked, and I thought it was a wonderful question.
My short answer is: Yes, if we pay attention along the way to our motivations. The numbers can be simple: Create a well-loved online course that’s $100 per sale. Make 1,000 sales per month, and you’ll be making $1.2 million per year. (1,000 sales per month is definitely doable if you have a course that’s in demand, and you have a small team of people helping with customer service requests.) In this post, let's explore how to make money authentically. I’ll use a series of dichotomies to think this through. I look forward to your questions and comments. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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