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It’s ridiculous when someone says they’re “#1” in their field. “Oh really, by whose standards?” I wonder. The more we puff our chest, the more imposter syndrome strikes. How do we measure the success of an authentic business? In this post we’ll explore the different success formulas, and how that can inform our priorities and strategies.
Oftentimes, we let relatively minor circumstances, like being a little tired or feeling like watching videos, get in the way of keeping our commitments to ourselves, i.e. doing the right thing.
This is how people become victims of life: doing the right things only when we feel good or when conditions are perfect… I write often about the importance of building our ideal audience. To create a community of people who are our true fans, who love our work and presence. However, that doesn’t mean we should aspire to be their guru… Here’s what I see as the difference between having a true-fan audience, and being a guru:
Both methods get you clients. You can imagine which one I endorse. Let’s start with the method most people think marketing is about... |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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