Why do you want to make lots of money?
(First of all, if you’re not wanting to explore this question, and would rather just learn how, read this instead: How to make lots of money authentically?)
When you start learning marketing, and hanging around others who are building a business, it’s easy to get swept up in the dream to make lots of money.
It's important to reflect on the question of Why, because without continual clarity about this, you might be heading in the wrong direction...
Is it possible to make lots of money... in an authentic way? That’s what a client asked, and I thought it was a wonderful question.
My short answer is: Yes, if we pay attention along the way to our motivations.
The numbers can be simple: Create a well-loved online course that’s $100 per sale. Make 1,000 sales per month, and you’ll be making $1.2 million per year.
(1,000 sales per month is definitely doable if you have a course that’s in demand, and you have a small team of people helping with customer service requests.)
In this post, let's explore how to make money authentically. I’ll use a series of dichotomies to think this through. I look forward to your questions and comments.
My new book -- The Principles of Authentic Business: Create a Sustainable Livelihood from the Heart -- describes the philosophy of how I do business differently than I used to... and differently from the mainstream.
Some people have asked me about the spiritual influences behind my work. In this video I reveal the books that have made the biggest difference for me. More importantly, it's the values resulting from those books and spiritual beliefs that inform my business today.
Here's the video:
You can add your comments below the Facebook video.
I like to rib the Law of Attraction because so many of us have tried it and it hasn’t worked (even though we secretly hope that maybe it will work eventually).
I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy).
For business and financial success, what I propose instead is The Law of Attainment.
Here are the 4 steps:
The Science of Getting Rich, a book written in 1910 by Wallace Wattles, is one of the big influences for the Law of Attraction movement. It preceded Napoleon Hill’s Think and Grow Rich (1937), and was credited as one of the inspirations for Rhonda Byrne’s popular movie The Secret (2006).
Since the book is in the public domain, you can read the full book for free here or listen to the full audiobook on youtube here.
This book has some very inspirational concepts (which I summarize below). However, the title itself, and the way the book starts, is hubristic and misleading. I’ll offer my thoughts on that, below my summary of its principles.
Let me share the good nuggets first, so you can see why it’s such a popular book:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)