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A few thoughts on how to develop authentic confidence
Notice that money tends to flow to those who are most confident. However, fake confidence is too commonly taught in marketing. Fake it ‘till you make it. Appear to be bigger, or more polished, than you actually are. Use hype to get the sale. Offer huge guarantees to remove all their risk. It does get some people to buy, but fake confidence is neither sustainable, nor does it produce a fulfilling business. Thankfully, money also flows toward people with authentic confidence. How to develop this? 
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Wondering if you're giving too much? You may be:
Unfortunately, this is a recipe for burnout. Instead, I wish for you to have long-term personal fulfillment and vibrant energy in your business. Let’s prevent burnout by creating some awareness around which activities you may need to drop, and which activities are worth your energy… 
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I’m grateful to have created a business that is fulfilling and brings me great income, in an industry that is extremely competitive, where there are more failures than successes.
In any industry, I find that although people want success, most aren’t willing to do the work it takes to get there. Why? There’s a profoundly mistaken assumption that many heart-centered people have: 
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You’re diligently working on your authentic business… but how do you know if it’s going in the right direction?
Or maybe you’ve hired a coach or consultant to help you, but how do you know they’re really helping? I recommend these 10 metrics to gauge your business success. In this post, I’ll explain each one.
You don’t have to track all 10 immediately. However, aim to understand each one of these, starting from the top, and begin to notice whether your business is going in these directions.  Photo by Sharon McCutcheon on Unsplash
Gary Vaynerchuk curses a lot in his videos. This turns off a lot of people. (I used to dislike him a lot! Now? I’m a big fan.)
Seth Godin, who has written thousands of blog posts, never includes any images. He even has typos in his posts. (I’ve humbly emailed suggestions and he’s very open about making corrections.) He probably loses a lot of potential readers. I ignored Seth for a long time, but kept hearing about him from trusted friends, so finally I started reading him, and became a huge fan. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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