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What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals? Authenticity is to practice having no agenda, other than these purposes:
Let’s explore each idea… There are now 21 courses available through my website.
Which one is best for your current stage of the entrepreneurial journey? Which one do you really need to help you with the next strategic steps to build your business? This guide offers short descriptions and a suggested journey. The most common financial goal for solopreneurs? To make “6 figures”. (And if they achieve that, they now have to make “7 figures” because you can never make enough, right?) How do you relate to goals? 
A client asked me to write up a roadmap to a kind of “four-hour workweek” for authentic business…
The best I can come up with is an 8-hour workweek. It’s more realistic, yet still minimal. Imagine: just 2 hours of work, 4 days a week. Quite a luxury, especially in these economic times! Of course, it all depends on how much income you’re aiming for, and your current stage of business. It’s ridiculous when someone says they’re “#1” in their field. “Oh really, by whose standards?” I wonder. The more we puff our chest, the more imposter syndrome strikes. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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