You’re diligently working on your authentic business… but how do you know if it’s going in the right direction?
Or maybe you’ve hired a coach or consultant to help you, but how do you know they’re really helping?
I recommend these 10 metrics to gauge your business success. In this post, I’ll explain each one.
You don’t have to track all 10 immediately. However, aim to understand each one of these, starting from the top, and begin to notice whether your business is going in these directions.
Gary Vaynerchuk curses a lot in his videos. This turns off a lot of people. (I used to dislike him a lot! Now? I’m a big fan.)
Seth Godin, who has written thousands of blog posts, never includes any images. He even has typos in his posts. (I’ve humbly emailed suggestions and he’s very open about making corrections.) He probably loses a lot of potential readers.
I ignored Seth for a long time, but kept hearing about him from trusted friends, so finally I started reading him, and became a huge fan.
A reader asked:
“How can we maintain an authentic approach, yet integrate business practices such as target goals? I have a personal challenge to top my best efforts from the previous quarter, e.g. doing twice as many videos, selling more products, etc. Is it possible to have ambition, while being authentic?”
I love this question. I feel that it aims to integrate spirituality and worldliness, right and left brain, heaven and earth.
Here is my approach to synergize these polarities:
Written in Nov 2015, updated for 2019. (Thanks to Lauchlan MacKinnon for the reminder to bring this idea back.)
There is an interesting dichotomy on the journey of entrepreneurship: the Artist versus the Engineer. I have some measure of both within me. You do as well.
The Artist is concerned with staying true to her inner experience. Singing the song she feels like singing, even if nobody listens. Expressing her truth, no matter if others agree. The Artist brings the emotion, the humanity, the spirituality, the Love.
On the other hand, the Engineer is concerned with outer results, creating something to draw a positive response. Tracking the metrics. Making tweaks based on market feedback. The Engineer brings the data, the logic, and creates the systems.
At the current stage of your business, which one interests you more?
This is how people become victims of life: doing the right things only when we feel good, or when conditions are perfect…
Feel Good ➜ Do Right
To live purposefully, to experience more of our potential, we must flip the above equation, and understand that if we act rightly, we end up feeling good.
This is exercising your free will, practicing an internal locus of motivation, thus becoming stronger in your abilities to do the right thing. The better equation is:
Do Right ➜ Feel Good
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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