My new book -- The Principles of Authentic Business: Create a Sustainable Livelihood from the Heart -- describes the philosophy of how I do business differently than I used to... and differently from the mainstream.

Some people have asked me about the spiritual influences behind my work. In this video I reveal the books that have made the biggest difference for me. More importantly, it's the values resulting from those books and spiritual beliefs that inform my business today.

​Here's the video:

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I like to rib the Law of Attraction because so many of us have tried it and it hasn’t worked (even though we secretly hope that maybe it will work eventually). 

I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy).

For business and financial success, what I propose instead is The Law of Attainment. 

Here are the 4 steps:

Are you a “perceiver” or a “judger”? 

Can you guess what I am?

Entrepreneurs tend to be Perceivers (Myers-Briggs type) according to a 2017 study by the company that publishes the famous Myers-Briggs Type Indicator.

In this article I'll summarize what I've learned about Perceivers and Judgers, and talk about how each type's strengths are needed in entrepreneurship.