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There are essentially two foundational ways of showing up in our marketing and content:
You can get clients through both methods, but only one method unleashes your full potential. Let’s start with what most people think marketing is about: It’s sad to see many of the peers I started with in business a decade ago are no longer updating their public presences (social media and website). Back then, we all talked a big game about being mission-driven, out to change the world or at least, our industry. Most of them are no longer around. Most of them are still alive, but not in terms of the relationship to their audience... What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals? Authenticity is to practice having no agenda, other than these purposes:
Let’s explore each idea… There are now 21 courses available through my website.
Which one is best for your current stage of the entrepreneurial journey? Which one do you really need to help you with the next strategic steps to build your business? This guide offers short descriptions and a suggested journey. The most common financial goal for solopreneurs? To make “6 figures”. (And if they achieve that, they now have to make “7 figures” because you can never make enough, right?) How do you relate to goals? |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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