“George, how do I grow my email list”?
“Well, why do you want it?”
“Because I’ve heard marketing experts say that this is the most important thing to do in marketing...”
I've been around marketing experts for years. The real reason is: “We want to grow an email list because we want an audience we can reliably communicate with.”
It sounds obvious, but it's an important distinction, when we switch the question from “How to build an email list?” to “How to build an engaged audience?”
To grow your audience, create better content.
To create better content, you need to practice creating more content.
To create more content, you need to get over the fear of your audience.
When you are afraid to make content, whose judgmental voice or look are you thinking of?
Don’t make your content for that person/group. Make it only with your true fans in mind — they love you no matter what.
Think about this:
“Do what you love” …vs… “Offer what they want”
Here's a common idea among solopreneurs:
“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”
Building a business on passion alone takes a lot longer than you might think. You have to look far and wide for individuals with that specific passion as you. Or, you have to build an online audience from scratch and educate them until they really "get" why you're so passionate about it.
A reader asked me whether it’s possible to get clients without having to do marketing.
“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”
I can relate to this question. Maybe you can, too.
Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a complex sales/marketing “funnel”.
A complex funnel goes something like this:
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
This blog only contains some of George's best writings. To see all of his recent writings, visit his Medium.com profile.
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Here's why :)