A reader wishes she had found me sooner, but had been searching for terms like “conscious marketing” or “heart-centered marketing” rather than “authentic marketing”.
What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.
Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing.
Whatever the terms are, here are some of the key principles…
I’ve been thinking about the agenda that many marketers have...
None of the above are bad per se.
What’s not as healthy, I think, is the attachment to the process that the audience must go through, which creates a forcefulness that nobody likes. Therefore, the audience trusts the marketer less...
When you try to learn marketing, you’ll come across a lot of “tips and tricks” to get more visibility on social media, more traffic to your website, more ways to “grab” the audience’s attention, more software to automate your outreach.
Sometimes you find a few marketing tricks that feel authentic to you -- if so, keep using them and keep trying things that intrigue you.
Most of the time, though, learning marketing means always feeling slightly (or very much) behind... there’s a constant pressure to keep up with the latest trends and techniques, otherwise risk falling behind others.
In this post, I offer you a deeper and more sustainable way of doing marketing that you can count on, month after month and year after year.
I used to fear that people would share my paid courses forward, without their friends paying for it.
I would try to lock down my content, putting password protections on it, and making people feel badly if they even considered sharing my paid content.
One day, I realized that those protections were futile.
Most people are honest and honorable, and shouldn't be made to feel like suspects. And the very few who might share my paid content with people who didn't pay for it, are going to find clever ways that I cannot prevent. Plus, karma always eventually comes around.
Also I noticed something interesting:
Every ounce of energy I put towards fear of theft/piracy was at the same time stifling my creativity.
What’s more important than trying to get more clients?
Neither are accomplished by using marketing strategies that feel “off” to you.
Although some people will buy when we resort to hype and manipulation, it increases doubt about our integrity, in our buyer’s mind, and in ours. The best clients will be pushed away.
This is marketing from desperation energy.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why :)