Since you’re reading this article, I’m guessing that you are in business primarily to express your soul and to serve others’ positive transformation.
Yes, you want a sustainable income, to allow you to keep doing the work you love… but your business is mainly from a deep place of calling.
...and keep the newsletters simple.
A common marketing tactic — you’ve probably experienced this — is when you’re forced to give your email address, in order to receive a freebie, such as an e-book, webinar, video series, telesummit, or email course.
Marketers call this a “lead magnet”… and it’s a term that disassociates marketing from relationship-building.
The problem is that it doesn’t even work that well...
You don’t need a funnel for a successful solopreneur business.
Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a sales/marketing “funnel”.
A typical funnel works like this:
What’s more important than trying to get more clients?
…yet neither are accomplished when you use marketing strategies that feel “off” to you.
Although some people will buy when we resort to hype and manipulation, it has consequences: Our integrity is put into doubt — in our buyer’s mind, and in our own.
When you sign up for an email newsletter, do they try to have you put their emails into your Primary inbox folder… rather than the Promotions or Newsletter folder that it would usually go into?
I’ve been seeing that increasingly among marketers, and I don’t like it.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)