“How do I grow my email list?"
I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.
It’s a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.
None of us need an “email list”. What we actually want is an audience who cares about what we offer.
In order to be able to do marketing and selling consciously (with awareness of how our actions impact others’ emotions, as well as our own psyche), let’s look at the foundational metaphors we use in marketing.
Notice the language of the typical marketing metaphors:
Many spiritual teachers fall prey to the idea of "means to an end"... let the marketers do whatever they do to get us an audience, so that we can do our "real" work with the clients...
Those teachers don’t understand that their marketing itself is impacting many more people, compared to the smaller numbers who sign up to work with them. Their public presence (messaging and branding) is influencing many more minds and hearts than they realize.
In other words, your marketing itself is a core part of your ministry/client work.
One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them.
Let’s take a step back and consider this first: what kind of person would you rather sell to -- someone who has doubts and needs to be persuaded, or someone who is eager to see what you’re offering?
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why :)