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​“I’ll never be a good copywriter,” said the client. “How do I build my ideal audience and generate new clients if I can’t persuade them with good marketing copy?”

“Don’t try to persuade,” I said. “Simply talk about the transformation that people experience as they try your services.”

That is good marketing copy.

​Here are 7 ideas for you to describe the transformational power of your work. Use these ideas in your content, your website copy, and in conversations with your prospective c…

A client asked:

“I’m feeling overwhelmed by all the online offerings that are popping up everywhere, now that people are in self-isolation. This is putting me off wanting to offer online stuff too. Isn’t the market saturated? Any advice or encouragement?”

My thoughts:

Truthfully, for years there has been much more online content than people can consume, and more online offerings than people can attend. You could say that the market has already been “saturated”, well before this pandem…

A client said: “I don’t want to be labeled as [specific type of service] because I do so much more than that!”

The problem is, if people don’t pigeonhole you, they probably don’t remember you at all.

You’d rather be pigeonholed as something useful or interesting to them, and then as they consume your content or work, they will be delighted to discover that you do even more.

Let me explain.

If you are a service provider struggling with describing what kind of work you do with clients, this post is for you.

Try the following exercise and if you’d like, comment below with what you come up with. (You may also get inspired by reading others’ comments too.)

If you think by writing, then write down your answers. If instead you’re better at coming up with ideas by talking, then start a recording (e.g. on your phone’s voice memo app) and just allow yourself to imagine and intuit whatever…

To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.

We are usually only taught 1 thing:

Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.

We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!

Thankfully,…