A client asked:
“I’m feeling overwhelmed by all the online offerings that are popping up everywhere, now that people are in self-isolation. This is putting me off wanting to offer online stuff too. Isn’t the market saturated? Any advice or encouragement?”
Truthfully, for years there has been much more online content than people can consume, and more online offerings than people can attend. You could say that the market has already been “saturated”, well before this pandemic lockdown.
And yet, those of us who offer online things continue to thrive as long as we:
Every year, more people are getting accustomed to consuming content online, attending events online, and taking classes online.
Due to social distancing, there’s more attention online than ever. As an example, here are my Facebook Ads numbers for March 2020 compared to 1 year ago…
Clearly, more people are consuming content than a year ago.
There are millions of people who are attending online events for the first time, or who are now doing it regularly. We who have online offerings have more opportunity now than ever before.
A few recent examples from members of my MasterHeart Business Mentoring Group:
Kim Marie, life coach for women, wrote in with some tips:
I find that people often came to in-person courses/activities because they want connection, so moving online should include connection. I satisfy this in a few ways.
As more and more people shift their offline attendance to online, the opportunities for connection, teaching, and impact is only growing.
The principles of authentic marketing have not changed:
Do these things and you’ll continue to succeed in any socioeconomic climate!
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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