Blog
Authentic Pricing for Solopreneurs
Finding the “right” price for your services, programs, products.
Most authentic businesses have haphazard pricing.
Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from a shoot-from-the-hip kind of way is not wise business practice. You're treating your business like a hobby.
Or, you might blindly trust a business/marketing exp…
Most authentic businesses have haphazard pricing.
Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from a shoot-from-the-hip kind of way is not wise business practice. You're treating your business like a hobby.
Or, you might blindly trust a business/marketing exp…
Alexandra Franzen on Describing What You Do, Healthy Boundaries, and Entrepreneurial Success
Once in a long while -- too rarely -- do I come across someone who is modeling authentic, simple marketing in a way that makes me go "wow" ...and want to share forward.
Alexandra Franzen is deeply resonant with her audience, yet without pushing. Gives so much value, with gentleness.
1. I loved her blog post about creating little miracles. It's a about simple question that helps us focus on making a better offering and doing better marketing.
2. And check out her newsletter opt-in page.…
Describe the Mainstream Version of What You Do
What's the mainstream version of what you do?
When should someone seek you out?
Your prospective clients don't know the nuances of your field.
If you're an energy healer, they don't know that there 15 different modalities (or whatever).
If you're a relationship counselor, they don't need to know that there are 8 different philosophies.
If you're a life coach, they don't need to know that there are 5 major life coaching schools and why the one you graduated from is different from the rest.…
When should someone seek you out?
Your prospective clients don't know the nuances of your field.
If you're an energy healer, they don't know that there 15 different modalities (or whatever).
If you're a relationship counselor, they don't need to know that there are 8 different philosophies.
If you're a life coach, they don't need to know that there are 5 major life coaching schools and why the one you graduated from is different from the rest.…
To Improve Your Marketing, Get Clearer About Your Ideal Clients
Would you like your marketing to be more effective?
Focus on who you are marketing to.
For example, when you buy Facebook ads, they encourage you to be specific about which age group, which gender, and what specific interests they have.
A man in his 30's has very different life challenges and considerations than a woman in her 60's... and each needs to see a different marketing message.
Do you believe that your service can help many different types of people? If so, are you trying to ma…
Focus on who you are marketing to.
For example, when you buy Facebook ads, they encourage you to be specific about which age group, which gender, and what specific interests they have.
A man in his 30's has very different life challenges and considerations than a woman in her 60's... and each needs to see a different marketing message.
Do you believe that your service can help many different types of people? If so, are you trying to ma…
How To Describe What You Do
In this post I'll share an "elevator speech formula" (that you can customize) for how to describe the work that you do.
When you practice concisely describing your work, your business self-identity becomes clearer and stronger. Several things happen as a result:
Your marketing becomes more resonant.
When serving clients, you feel more powerfully You.
You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"
To come up with your "elevator formula",…
When you practice concisely describing your work, your business self-identity becomes clearer and stronger. Several things happen as a result:
Your marketing becomes more resonant.
When serving clients, you feel more powerfully You.
You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"
To come up with your "elevator formula",…