5+ years ago, I drew up this Venn Diagram to help people reflect on their niche…
In this blog post I'll explain what it means, especially the importance of the two dots.
A reader asked:
“We often hear that we only commit to things we pay a dear price for. Today a coach tried to sell me a £20k program to work with him 1-o-1, weekly sessions for a year. And he justifies the price with the need to commit: if you pay for a cheap service you won't be so likely to commit to change.
As a healer, I wonder if selling high price packages might actually help my clients stick with my healing programs instead of being distracted by the next thing they find online.
I remember you talked about self worth and money, but not sure about the relation between money we pay and commitment.”
This is a great question, and as you study business, you will encounter this kind of advice: charging higher rates so that clients take it seriously.
Let me share my own experience, and what I recommend instead....
A client said: “I don’t want to be labeled as [specific type of service] because I do so much more than that!”
The problem is, if people don’t pigeonhole you, they probably don’t remember you at all.
You’d rather be pigeonholed as something useful or interesting to them, and then as they consume your content or work, they will be delighted to discover that you do even more.
Let me explain.
If you are a service provider struggling with describing what kind of work you do with clients, this post is for you.
Try the following exercise and if you’d like, comment below with what you come up with. (You may also get inspired by reading others’ comments too.)
If you think by writing, then write down your answers. If instead you’re better at coming up with ideas by talking, then start a recording (e.g. on your phone’s voice memo app) and just allow yourself to imagine and intuit whatever words come to you…
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why :)