Image courtesy of @AnnieSpratt from Unsplash
Have you ever felt stuck trying to answer big questions such as...
These questions carry a finality that can overwhelm us. It’s like once you answer it, you lose your flexibility. “The decision would affect so many little things!” you say... "Therefore I can't move forward until I've figured it out!" It's no wonder that many of us procrastinate on building our business. These big questions can keep us stuck for years.
Have you heard that you should “Charge what you’re worth?”... that in your pricing, you should “claim / stand up for your value” ?
What does that really mean? How much is your value? How much are you worth? $25/hour? $150/hour? $500/hour? $10,000/hour? Does this mean that people who charge more are worth more? Words matter. It shapes how we see other people and ourselves. Connecting fee structures to "worth" sets up a very unhealthy comparison. Are you worth more than someone who charges less? Or are they “worth” more than you? 
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I often get questions related to "timing"... “What is the right time to post on social media?” “When should I launch my next program?” Here’s what I say in response: What is your rhythm, and are you following it? Asking about “timing” means two possible things are going on:
If you’re asking this question, it’s probably too early for you to choose…
A reader wrote this to me: My passion is to help people lead a happy life. I want to help people achieve fulfillment in 3 important areas of their lives…RELATIONSHIP, FINANCES, and CAREER. These are the things I intend to talk about on my blog. As I’ve read and researched, I see that many experts recommend tailoring down to a niche, and focusing on specific issues; thereby warning against taking a wide range of topics. I perfectly understand that these 3 areas (Relationship, Money, and Career) are SO WIDE. In fact, each of them has countless sub-topics. But what I’m trying to do is link the 3 of them together because I believe that they are the core factors that affect people’s happiness and overall well-being. If people do well in these areas, they’re more likely to excel in other things.I imagine some of you reading this are wondering the same thing — having a variety of passions, or being multi-talented, how can you restrict yourself to just one thing? Here is what most marketing experts will say: 
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If you've been consistent with your content, and yet, your audience isn't buying from you, this post is for you... “George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily for almost 2 years, as well as creating YouTube videos and free webinars. I would do this work regardless, and want to develop trust with my audience, and ensure I am inviting clients who would be the right fit. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?” — a reader of my blog. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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