There’s so much talk in marketing about increasing "conversion rates” -- which may mean how many webpage visitors buy your product, or how many opt into your email list.
The marketer is making the visitor take action, often through persuasion psychology. Increasing your persuasion and hypnotic marketing is supposed to increase your conversion rates.
Yet, none of us heart-based entrepreneurs like to focus on these manipulative actions. Thankfully, we don’t need to worry about it, to get enough clients.
A common thought-pattern that prevents a lot of people from making progress in their business:
Before I... [take the next real step in my business]
…I need to first do [some preparatory action that takes a lot of time]
…so that I'll feel more ready/confident to move forward.
This is a dangerous train of thought because "preparation" always sounds logical... until you wake up to the fact that you have already been preparing for months (maybe years!)… and you can be in preparation mode for the rest of your life.
Here are some ways that "preparation mode" often shows up:
I’ve seen so many people get stuck about how to come up with the perfect professional title or succinct description of their work.
Here’s the secret:
It’s mostly a vanity exercise, unless you come up with a brilliant brand name, but that can take a lot of time. You can simply let it surface organically. If you keep waiting for that perfect name before you start your marketing, you might just go out of business.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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