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Have you ever felt stuck trying to answer big questions such as…
These questions carry a finality that can overwhelm us… it’s like once you answer it, you lose your flexibility. If there’s a service provider that you respect, and you’d like to give them a gift (without having to spend money) consider doing the following: Gently and kindly let them know why you are not signing up for their program, service, or product. You read that right. Give them the incredibly helpful gift of feedback. This kind of message can really improve their marketing, and help them make decisions about what product or service they provide. Let’s talk about this valuable exercise, from both perspectives… the client, and the service provider. If you’ve been consistent with publishing content, yet your audience isn’t buying from you, this post is for you… A reader wrote to me: “George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily, as well as creating videos. I would do this work regardless, and want to develop trust with my audience. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?” One of the best products to create — especially in these times — is online courses. (You’ll notice that many of the successful solopreneurs sell online courses!) If you love to learn, then you have something to teach. I facilitate a support group for creating/launching online courses, and many of the members are launching their first courses. Check out the following examples. These are being launched by my members right now. May these inspire you to create your own! Have you heard that you should “claim / stand up for your value” ? Let’s look more deeply at this… How much is your value? How much are you worth? $25/hour? $150/hour? $500/hour? $10,000/hour? If other people charge more, are they worth more? |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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