An authentic business is financially viable and deeply meaningful to you. You make enough money to support you, but the activity itself feels worthwhile, even if you had to do it for free.

However, it's not just about “doing what you love”... not just a hobby. It is an Authentic Business, a true livelihood.

I’ve been blessed with the opportunity to help many people make progress in their own authentic businesses, and I’ve been operating my own successfully for a decade.

Here is my current framework on how to effectively launch an authentic business:

Finding the “right” price for your services, programs, products.

Most authentic businesses have haphazard pricing.

Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from a shoot-from-the-hip kind of way is not wise business practice. You're treating your business like a hobby.

Or, you might blindly trust a business/marketing expert who says that you should “charge what you’re worth” and always go for premium pricing.

Or, you might just go with whatever your niche mates are charging.

In this post, I’ll share a more thoughtful process to arrive at a price that feels right to you and is grounded in reality. I call it authentic pricing.