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As I work on revamping my course Create Your Framework, I realize the importance of first explaining what a framework is and why it’s important for every authentic business to have its own. Other words for “framework” include model, system, methodology, blueprint, map, curriculum, signature program, theory of change, and client transformational journey. It's often said (or assumed) that a fundamental principle of marketing is to have a clear, understandable message. It's then assumed that you should come up with that clarity before you start "putting your brand out there". This is like having a fixed mindset in marketing & branding. There’s so much talk in marketing about increasing "conversion rates” -- which may mean how many webpage visitors buy your product, or how many opt into your email list. The marketer is making the visitor take action, often through persuasion psychology. Increasing your persuasion and hypnotic marketing is supposed to increase your conversion rates. Yet, none of us heart-based entrepreneurs like to focus on these manipulative actions. Thankfully, we don’t need to worry about it, to get enough clients. As I prepare to update my Authentic Course Launches training, I’d like to clear up a major myth, as well as share the 5 pieces to think about if you’re interested in launching your own courses. A common thought-pattern that prevents a lot of people from making progress in their business: Before I... [take the next real step in my business] …I need to first do [some preparatory action that takes a lot of time] …so that I'll feel more ready/confident to move forward. This is a dangerous train of thought because "preparation" always sounds logical... until you wake up to the fact that you have already been preparing for months (maybe years!)… and you can be in preparation mode for the rest of your life. Here are some ways that "preparation mode" often shows up: |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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