I’ve seen so many people get stuck about how to come up with the perfect professional title or succinct description of their work.
Here’s the secret:
It’s mostly a vanity exercise, unless you come up with a brilliant brand name, but that can take a lot of time. You can simply let it surface organically. If you keep waiting for that perfect name before you start your marketing, you might just go out of business.
When you’re still aiming to get your first 50 (or 100) clients, maybe all you need is a one-page website. Truly.
Most of your clients are going to come from word-of-mouth anyway. So why are you working so hard to build a fancy website that takes you more than a few hours to do?
Let me share with you an example of a one-page website that I just came across…
Have you ever felt stuck trying to answer big questions such as…
These questions carry a finality that can overwhelm us… it’s like once you answer it, you lose your flexibility.
If there’s a service provider that you respect, and you’d like to give them a gift (without having to spend money) consider doing the following:
Gently and kindly let them know why you are not signing up for their program, service, or product. You read that right. Give them the incredibly helpful gift of feedback.
This kind of message can really improve their marketing, and help them make decisions about what product or service they provide.
Let’s talk about this valuable exercise, from both perspectives… the client, and the service provider.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)