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A client said: “I don’t want to be labeled as [specific type of service] because I do so much more than that!”
The problem is, if people don’t pigeonhole you, they probably don’t remember you at all. You’d rather be pigeonholed as something useful or interesting to them, and then as they consume your content or work, they will be delighted to discover that you do even more. Let me explain.
If you are a service provider struggling with describing what kind of work you do with clients, this post is for you.
Try the following exercise and if you’d like, comment below with what you come up with. (You may also get inspired by reading others’ comments too.) If you think by writing, then write down your answers. If instead you’re better at coming up with ideas by talking, then start a recording (e.g. on your phone’s voice memo app) and just allow yourself to imagine and intuit whatever words come to you…
To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.
We are usually only taught 1 thing: Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems. We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain! Thankfully, there are 6 other factors we can use to make our offerings more interesting... 
Image courtesy of @AnnieSpratt from Unsplash
Have you ever felt stuck trying to answer big questions such as...
These questions carry a finality that can overwhelm us. It’s like once you answer it, you lose your flexibility. “The decision would affect so many little things!” you say... "Therefore I can't move forward until I've figured it out!" It's no wonder that many of us procrastinate on building our business. These big questions can keep us stuck for years. 
image courtesy of @jonathansaavedraphoto from unsplash.com
Have you heard that you should “Charge what you’re worth?”... that in your pricing, you should “claim / stand up for your value” ?
Let's look more deeply at this. How much is your value? How much are you worth? $25/hour? $150/hour? $500/hour? $10,000/hour? Does this mean that people who charge more are worth more? Words matter. It shapes how we see other people and ourselves. Connecting fee structures to "worth" sets up a very unhealthy comparison. Are you worth less than someone who charges more? |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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