Photo from @evstyle on Unsplash
I often get questions related to "timing"... “What is the right time to post on social media?” “When should I launch my next program?” Here’s what I say in response: What is your rhythm, and are you following it? Asking about “timing” means two possible things are going on:
If you’re asking this question, it’s probably too early for you to choose…
A reader wrote this to me: My passion is to help people lead a happy life. I want to help people achieve fulfillment in 3 important areas of their lives…RELATIONSHIP, FINANCES, and CAREER. These are the things I intend to talk about on my blog. As I’ve read and researched, I see that many experts recommend tailoring down to a niche, and focusing on specific issues; thereby warning against taking a wide range of topics. I perfectly understand that these 3 areas (Relationship, Money, and Career) are SO WIDE. In fact, each of them has countless sub-topics. But what I’m trying to do is link the 3 of them together because I believe that they are the core factors that affect people’s happiness and overall well-being. If people do well in these areas, they’re more likely to excel in other things.I imagine some of you reading this are wondering the same thing — having a variety of passions, or being multi-talented, how can you restrict yourself to just one thing? Here is what most marketing experts will say: If you've been consistent with your content, and yet, your audience isn't buying from you, this post is for you...
“George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily for almost 2 years, as well as creating YouTube videos and free webinars. I would do this work regardless, and want to develop trust with my audience, and ensure I am inviting clients who would be the right fit. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?” — a reader of my blog. “Do what you love” …vs… “Offer what they want”
Here's a common idea among solopreneurs: “If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.” Building a business on passion alone takes a lot longer than you might think. You have to look far and wide for individuals with that specific passion as you. Or, you have to build an online audience from scratch and educate them until they really "get" why you're so passionate about it. An authentic business is financially viable and deeply meaningful to you. You make enough money to support you, but the activity itself feels worthwhile, even if you had to do it for free.
However, it's not just about “doing what you love”... not just a hobby. It is an Authentic Business, a true livelihood. I’ve been blessed with the opportunity to help many people make progress in their own authentic businesses, and I’ve been operating my own successfully for a decade. Here is my current framework on how to effectively launch an authentic business: |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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