I’ve noticed that many businesses -- maybe yours -- use a pricing tactic that is manipulative, and oftentimes they don’t even know it.
$14.95 instead of $15
$47 instead of $50
$999 instead of $1,000
Do you realize what’s going on here?
If you are stuck defining your niche or figuring out your “target market”, maybe let it go for now, because you might be trying to define things too early in your business....
The typical reasoning:
Define Niche ➜ Create Content & Offerings ➜ Get Clients
In my experience coaching hundreds of authentic businesses, the above formula doesn't work for a lot of people.
(Originally written in January 2018; updated July 2019.)
An authentic business is financially viable and deeply meaningful to you. You make enough money. Yet, the activity itself feels worthwhile, regardless of the money.
I’ve been blessed with the opportunity to help many people in their authentic businesses, and also operating my own successfully for over a decade.
There seems to be 4 important layers of activity for every successful authentic business.
5+ years ago, I drew up this Venn Diagram to help people reflect on their niche…
In this blog post I'll explain what it means, especially the importance of the two dots.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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