One of the quickest ways to visibility is when an influencer promotes your content or business.

Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.

This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.

There’s another way that is free, but requires more time:

To create content that makes the influencer want to share it with their audience.

Why would they?

Your own network, even your friends, often forget what it is you do. 

Or if they remember, it's too rarely, and not when they're talking to someone who would be an ideal client of yours, which is when you want them to be thinking about you!

So if you aren't keeping in touch with your network, how will they remember to refer you new clients?

Out of the hundreds of entrepreneurs and service providers I have personally coached, I can count on one hand (i.e. very few!) the number of people who, before they started working with me, were consistently and personally keeping in touch with their network about what they do. 

Personal outreach is a much higher quality of contact than just seeing your posts on social media, and it's what can get you clients asap. Briefly, here is the fastest way to gain new clients:

​A lesson I've been learning throughout my life -- especially in business -- is to let go of the need to make a "good first impression."

For example, this may be the first blog post you see from me. Maybe you don't like it. It might be making a poor first impression on you.

Should I be afraid to lose you as a potential reader?

If I gave into the fear, I might never write blog posts... there's too many people I could disappoint and readers I could "lose", if I don't make a good first impression.

Here's the fallacy of thinking: