I haven’t gone to a networking meeting or conference in more than 5 years.
Yet, I have a people-centric business (training/coaching/mentoring)… and it is thriving more than ever.
Here's why I have never enjoyed in-person networking:
One of the quickest ways to visibility is when an influencer promotes your content or business.
Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.
This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.
There’s another way that is free, but requires more time:
To create content that makes the influencer want to share it with their audience.
Why would they?
If you would love a business that expresses your soul, a business that feels like you are fulfilling your Calling or Mission, then consider this plan.
It’s the same plan I’m following to build my authentic business:
Also, depending on various factors, it doesn’t have to take 10 years...
Your own network, even your friends, often forget what it is you do.
Or if they remember, it's too rarely, and not when they're talking to someone who would be an ideal client of yours, which is when you want them to be thinking about you!
So if you aren't keeping in touch with your network, how will they remember to refer you new clients?
Out of the hundreds of entrepreneurs and service providers I have personally coached, I can count on one hand (i.e. very few!) the number of people who, before they started working with me, were consistently and personally keeping in touch with their network about what they do.
Personal outreach is a much higher quality of contact than just seeing your posts on social media, and it's what can get you clients asap. Briefly, here is the fastest way to gain new clients:
A lesson I've been learning throughout my life -- especially in business -- is to let go of the need to make a "good first impression."
For example, this may be the first blog post you see from me. Maybe you don't like it. It might be making a poor first impression on you.
Should I be afraid to lose you as a potential reader?
If I gave into the fear, I might never write blog posts... there's too many people I could disappoint and readers I could "lose", if I don't make a good first impression.
Here's the fallacy of thinking:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why :)