Definitely one of the best ways to gain new clients and opportunities for your business is to reconnect with your network.
Remember: even your friends and family don’t really know what you do, or at least, don’t think about what you do, often enough, to refer business to you.
So it is a great idea to keep in touch with your network. It can result in getting new clients.
The problem is that when you reconnect with that specific agenda in mind, it can feel “off” to the other person, and probably feels awkward and unenjoyable to you as well.
I recently received an email from an old colleague that is exactly the kind of email that demonstrates reconnection as a tactic, rather than a genuine sense of caring...
I haven’t gone to a networking meeting or conference in more than 5 years.
Yet, I have a people-centric business (training/coaching/mentoring)… and it is thriving more than ever.
Here's why I have never enjoyed in-person networking:
One of the quickest ways to visibility is when an influencer promotes your content or business.
Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.
This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.
There’s another way that is free, but requires more time:
To create content that makes the influencer want to share it with their audience.
Why would they?
If you would love a business that expresses your soul, a business that feels like you are fulfilling your Calling or Mission, then consider this plan.
It’s the same plan I’m following to build my authentic business:
Also, depending on various factors, it doesn’t have to take 10 years...
Your own network, even your friends, often forget what it is you do.
Or if they remember, it's too rarely, and not when they're talking to someone who would be an ideal client of yours, which is when you want them to be thinking about you!
So if you aren't keeping in touch with your network, how will they remember to refer you new clients?
Out of the hundreds of entrepreneurs and service providers I have personally coached, I can count on one hand (i.e. very few!) the number of people who, before they started working with me, were consistently and personally keeping in touch with their network about what they do.
Personal outreach is a much higher quality of contact than just seeing your posts on social media, and it's what can get you clients asap. Briefly, here is the fastest way to gain new clients:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)