Your own network, even your friends, often forget what it is you do. Or if they remember, it's too rarely… and not when they happen to be talking to someone who could be an ideal client of yours. They’re not thinking of you, which is when you want them to be thinking of you! If you aren't keeping in touch with your network, how will they remember to refer new clients to you? Of the many service providers I have personally coached, I can count on one hand the number of people who, before they started working with me, were consistently and personally keeping in touch with their network about what they do. Personal outreach is a higher quality of contact than just seeing your posts on social media. Here is the fastest way to gain new clients: Personally reach out to 50 individuals, with a message customized for each person. It’s about being a resource to others... to be of genuine service to them and their friends. You can take your time in sending these 50 messages… perhaps 10 messages per week for 5 weeks. However, the sooner you send them, the sooner you’ll get additional inquiries about your work. Here are 4 categories of people to reach out to, and what you might say to them… |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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