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Do you ever feel like you’re bothering people, when you create/share content? A participant in one of my workshops wrote: “Consistency of communication is my goal. To hold myself more accountable to this and get over the problem I have with feeling that I am bothering people by sending them content via email or other means, even if they have signed up for my list!!" “Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.’ So I left, because I sensed anger and lack.” — a comment posted on my FB page. First of all, I have to say that I can relate to both sides: the client, and the coach. I’ve been there — thinking that just because I’ve shared a lot of free content with my audience, that I’m entitled to have them buy from me. When they didn’t, I was resentful... To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content. Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time. It's convenient to use Zoom to stream to FB Live or YT Live if you want to show a meeting publicly (or privately) and/or share your screen. In this video I show you how I do a few things: If you’ve been consistent with publishing content, yet your audience isn’t buying from you, this post is for you… A reader wrote to me: “George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily, as well as creating videos. I would do this work regardless, and want to develop trust with my audience. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?” |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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