Content is important to begin the process of discovering your calling.
Creating and growing your own authentic business requires that you discover your authentic voice through content. Then, sharing your content draws your ideal audience to you.
Here are the 4 parts:
(Click each title to access the module.)
1: Clarify the purpose of your content, and the formats you'll be using to share your message.
2: By experimenting with various methods, you will discover your natural way of creating content, as well as your ideal topics.
3: Learn the process of creating amazing content that your audience will want to share.
4: Learn and practice the art of sharing / distributing your content to your ideal audience.
Take these modules step by step. Don't be intimidated . Take it at your own best pace. You will get to where your heart wishes to go.
As you learn, take the actions in a balanced, confident way, and always be open to experimentation. Let your faith strengthen you in any "failures". At the bottom of each of those module pages, there is a link where you can ask questions.
I look forward to hearing about your progress, questions, and success stories!
All of George's content, including this module, is in the Creative Commons: CCBY.
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If a tree falls in an isolated forest, does anyone hear it?
Same with your content... You have spent the energy to write or record something. And yet, you don't take the time to effectively distribute it to where your people are. Who is going to see it, share it, or be impacted by it? No one.
As mentioned in the previous blog post (How To Create Amazing Content), the way to become a great content creator is to keep testing different pieces with people, and see what gets shared. This requires you to share your content widely, then observe.
If "Content is King" then Distribution is Queen...
In this blog post, I'll give you several ways to distribute your content...
Do you yearn for your content to be well-loved, shared widely, and deeply impactful for your ideal audience?
Here is the path to content quality...
1. Publish more content (e.g. write articles, post on social media, or upload videos.)
2. Notice which pieces of your content get shared & loved.
3. Bring those success factors into your future content.
Repeat this cycle as frequently as possible, and your content will become more engaging, loved by your audience, and naturally shared, without you having to ask them to do it.
In this blog post, I offer you my encouragement for applying yourself to this worthwhile path, as well as specific tips on how to create better content.
Every person has some way of creating content that is more natural for them.
In this post, I offer you a variety of ideas. Consider each one, and try it. The only way to discover your authentic content creation method is to experiment. Observe what works for you, and what your audience wants most from you.
As marketing guru Seth Godin says, "Don't go around insisting that you made something remarkable... Instead, test different things you made, and see what your audience likes the best."
5 Natural Ways of Creating Content
The following are 5 of my favorite methods. Try these out, and see which ones help you naturally make content too.
An authentic business starts with authentic content.
Creating content will bring to you an initial audience. This then allows you to engage productively in the upcoming activities of Optimizing Offerings and Selling Honorably.
Separate your content & your selling, so that each activity can be engaged with more effectively. Yes, you may end up using some content to sell your services/products. However, to maintain the highest authenticity (which serves your business -- and your soul -- in the long-term), focus most of your content on serving, rather than selling.
It helps to first clarify why content creation is important to you personally. There are at least 10 reasons, as I describe in this video...
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.