Should you use a tool that automates your social media, such as Buffer, Hootsuite, etc?

I've tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook. 

Here's why:

To reach more people and make a deeper impact with your message, and ultimately grow your business, work on getting better at the following 7 factors.

Look at it as an audit of your content marketing process, and make time to gradually improve in each of these areas.

​I often get questions related to "timing"...

“What is the right time to post on social media?”

“When should I launch my next program?”

Here’s what I say in response:

What is your rhythm, and are you following it?

Asking about “timing” means two possible things are going on:

One of the quickest ways to visibility is when an influencer promotes your content or business.

Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.

This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.

There’s another way that is free, but requires more time:

To create content that makes the influencer want to share it with their audience.

Why would they?

​If you've been consistent with your content, and yet, your audience isn't buying from you, this post is for you...

“George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily for almost 2 years, as well as creating YouTube videos and free webinars. I would do this work regardless, and want to develop trust with my audience, and ensure I am inviting clients who would be the right fit. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?” — a reader of my blog.