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I received an email from an anonymous person who harshly criticized my marketing methods.
Parts of the email had relevant points, and I will be responding in an upcoming post. In this post, however, let’s first talk about how to deal with internet criticism, and how to critique others productively…
A reader asked about the various social media platforms I use in my business.
Which do I recommend? I use Facebook, Youtube, Instagram, Medium, Linkedin, and Twitter. I’ll explain what I think is the usefulness of each.
Should you use a tool that automates your social media, such as Buffer, Hootsuite, etc?
I've tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook. Here's why:
To reach more people and make a deeper impact with your message, and ultimately grow your business, work on getting better at the following 7 factors.
Look at it as an audit of your content marketing process, and make time to gradually improve in each of these areas. 
Photo from @evstyle on Unsplash
I often get questions related to "timing"... “What is the right time to post on social media?” “When should I launch my next program?” Here’s what I say in response: What is your rhythm, and are you following it? Asking about “timing” means two possible things are going on: |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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