When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”
Maybe you’re trying to get clarity too early in your business.
This is the typical reasoning:
Define Niche ➜ Create Content & Offerings ➜ Get Clients
In my experience of coaching hundreds of authentic businesses and creating a lot of content on this topic, the above formula doesn't seem to work most of the time...
You love helping people with your skills and passion.
You've been trying to sell your services, and yet, not enough people are buying...
What to do?
Some marketing experts are always trying to get you loads of “traffic”.
By their language you can sense their values. Perhaps without consciously recognizing it, they are seeing people as a means to an end — their own wealth and fame.
Let's be careful not to absorb their self-absorbed values.
Let's stop thinking in terms of "traffic" and focus on serving the right "people". The language we use will determine how we relate to our audience.
What an authentic business needs:
To connect genuinely with the relative few that our business can best serve, the people who would most resonate and be grateful for our offerings.
Content is important to begin the process of discovering your calling.
Creating and growing your own authentic business requires that you discover your authentic voice through content. Then, sharing your content draws your ideal audience to you.
Here are the 4 parts:
(Click each title to access the module.)
1: Clarify the purpose of your content, and the formats you'll be using to share your message.
2: By experimenting with various methods, you will discover your natural way of creating content, as well as your ideal topics.
3: Learn the process of creating amazing content that your audience will want to share.
4: Learn and practice the art of sharing / distributing your content to your ideal audience.
Take these modules step by step. Don't be intimidated . Take it at your own best pace. You will get to where your heart wishes to go.
As you learn, take the actions in a balanced, confident way, and always be open to experimentation. Let your faith strengthen you in any "failures". At the bottom of each of those module pages, there is a link where you can ask questions.
I look forward to hearing about your progress, questions, and success stories!
All of George's content, including this module, is in the Creative Commons: CCBY.
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If a tree falls in an isolated forest, does anyone hear it?
Same with your content... You have spent the energy to write or record something. And yet, you don't take the time to effectively distribute it to where your people are. Who is going to see it, share it, or be impacted by it? No one.
As mentioned in the previous blog post (How To Create Amazing Content), the way to become a great content creator is to keep testing different pieces with people, and see what gets shared. This requires you to share your content widely, then observe.
If "Content is King" then Distribution is Queen...
In this blog post, I'll give you several ways to distribute your content...
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
For my most recent writings, check out my Medium.com profile.
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Here's why I made that decision.