​I often get questions related to "timing"...

“What is the right time to post on social media?”

“When should I launch my next program?”

Here’s what I say in response:

What is your rhythm, and are you following it?

Asking about “timing” means two possible things are going on:

One of the quickest ways to visibility is when an influencer promotes your content or business.

Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.

This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.

There’s another way that is free, but requires more time:

To create content that makes the influencer want to share it with their audience.

Why would they?

Are there practices or advice within your industry that you disagree with?

​Every industry, every field of expertise, has practices and ideas that aren't helpful, and can even be harmful.

When you bring to light such less-than-effective practices, solutions, advice, conventional wisdom -- without mentioning/demonizing any particular company or individuals -- you will bring relief and validation to those who have been harmed by such practices.

And, you'll help to prevent additional harm (or wasted time) for the people in your audience who are seeking help.

I’ll start with my industry...