Photo by Tamarcus Brown on Unsplash
(Originally written on Feb 28, 2018. Updated on Aug 27, 2019.)
Someone posted this comment on my Facebook page: “Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, and did a couple of Facebook live videos. A few days ago she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said ‘If you don’t want to move forward, just leave.' So I left, because I sensed anger and lack.” First, I have to say that I can relate from both sides, the consumer, but also as the seller. I’ve been there — thinking that just because I’ve shared a lot of free content with my audience, that I'm entitled to having them buy from me. And when they didn’t, I felt resentful. In other words: Resentment builds when we pretend to be generous, with an ulterior motive of expecting our audience to buy, and then discover that they have their own timing. 
If you are stuck defining your niche or figuring out your “target market”, maybe let it go for now, because you might be trying to define things too early in your business....
The typical reasoning: Define Niche ➜ Create Content & Offerings ➜ Get Clients In my experience coaching hundreds of authentic businesses, the above formula doesn't work for a lot of people.
I received an email from an anonymous person who harshly criticized my marketing methods.
Parts of the email had relevant points, and I will be responding in an upcoming post. In this post, however, let’s first talk about how to deal with internet criticism, and how to critique others productively…
A reader asked about the various social media platforms I use in my business.
Which do I recommend? I use Facebook, Youtube, Instagram, Medium, Linkedin, and Twitter. I’ll explain what I think is the usefulness of each.
Should you use a tool that automates your social media, such as Buffer, Hootsuite, etc?
I've tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook. Here's why: |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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