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A couple of years ago I created and facilitated a free Facebook group (called “Our Highest Work”) and in late 2015 decided to put it on hold.
Here’s why I stopped using my Facebook Group, and why I don't recommend this strategy to any of my clients: Nothing in my business is as important as getting in and staying in a consistent rhythm of content creation.
It is how I get smarter in my field. It’s how I develop the writings and videos that occasionally get shared, thereby bringing new fans and new clients. More than anything else I do, creating content consistently is how I give back. It’s my ministry and mission. Your wisdom, life lessons, skills, knowledge can help to transform many people's lives… so if you’re not being consistent in sharing it, what's holding you back? “George, how do I grow my email list”?
“Well, why do you want it?” “Because I’ve heard marketing experts say that this is the most important thing to do in marketing...” I've been around marketing experts for years. The real reason is: “We want to grow an email list because we want an audience we can reliably communicate with.” It sounds obvious, but it's an important distinction, when we switch the question from “How to build an email list?” to “How to build an engaged audience?” Don’t fear the criticism of your audience — they’re not the ones you’re making content for…6/12/2018
To grow your audience, create better content.
To create better content, you need to practice creating more content. To create more content, you need to get over the fear of your audience. When you are afraid to make content, whose judgmental voice or look are you thinking of? Don’t make your content for that person/group. Make it only with your true fans in mind — they love you no matter what. Think about this: You don’t have to do everything.
Double-down on your top strength. When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go? |
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
This blog only contains some of George's best writings. To see all of his recent writings, visit his Medium.com profile. All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like! Here's why :) Categories
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