​To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content.
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Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time.

It's convenient to use Zoom to stream to FB Live or YT Live if you want to show a meeting publicly (or privately) and/or share your screen.

​In this video I show you how I do a few things:

​If you’ve been consistent with publishing content, yet your audience isn’t buying from you, this post is for you…

​A reader wrote to me:

“George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily, as well as creating videos. I would do this work regardless, and want to develop trust with my audience. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?”​

(Originally written March 2018, updated January 2020.)

Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog.

I tested these two situations for six months each:

(1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later.

(2) Posting on Medium first, then copying to my own blog a week later.

​The second method — posting to Medium first — always wins SEO for the keywords in the article.

(Originally written May 2018. Updated Nov 2019.)

“How do I grow my email list?"

A lot of people have asked me this question over the years. They hear from many business experts that growing an email list is the most important thing to do in marketing.

Unfortunately, building an email list is the wrong focus. If you talk more deeply with marketing experts, I think they'll agree.

None of us need an email list. What we actually need is an audience who cares about our messages. 

It is essential for authentic marketing to switch our mindset from “building an email list” to “building an engaged audience.”